Homefront won’t beat Call of Duty, says THQ

It seems that Call of Duty: Black Ops is the next first-person shooter to beat in terms of sales. But it appears that no one thinks it can be done. According to Jon Rooke, THQ’s head of marketing, the publisher doesn’t expect Homefront to outsell Call of Duty: Black Ops.

“We have to be careful – we’re very confident about the brand, but we’re not going out and saying that it’s going to be bigger than Modern Warfare. We’re not going to do 15 million unit sales overnight with the first game – even if the market potential is there and we spent money on it, we just wouldn’t do it,” explained Rooke in an interview with 

“You have to take time to build fans, engage consumers, give them a reason to purchase – and then keep them with it as you go to sequel iterations,” said Rooke, adding that THQ is looking to establish the upcoming title with a high Metacritic rating. And Rooke is confident that FPS fans will enjoy Homefront, saying “We believe it’s an absolutely fantastic product – it’s going to be genre-competitive and actually stand out in a number of areas.”

But even though Rooke is confident that Homefront will be “genre-competitive” his expectations remain conservative. “I think that conjures up the idea that we’ll be the best-selling first-person shooter game next year. We won’t – because there’ll be another Call of Duty, which will do that,” added Rooke.

THQ isn’t the only publisher that wary of sales comparisons to the upcoming November release of Call of Duty: Black Ops. The news follows a recent statement from EA’s CEO John Schappert, saying that he doesn’t expect the new Medal of Honor to topple Black Ops.

Above: The latest teaser for Homefront. Rooke compares Homefront's 'fallen America' scenario and resistance fighting to what we saw in Half-Life's City 17, saying that THQ wants people to be a "living and breathing part of that experience"

Aug 9, 2010

Source: via CVG 


  • KRAZYterrorist - December 13, 2010 5:40 a.m.

    i cant wait to get this!!!! i have black ops and i think this might be better.... the only thing is i hope the makers of this game add new weapons later which call of duty never does. :)
  • IceBlueKirby - August 14, 2010 2:38 p.m.

    I don't get hyped up for shooters often, and I'm hyped for this, so that says a LOT about this game. I can't wait to play it.
  • diddly - August 11, 2010 2:57 p.m.

  • GREmLiN324 - August 10, 2010 8:50 p.m.

    I have been saying they need to make a Red Dawn-ish game for years, and i am seriously looking forward to it, more so than whatever crap activision cranks out this year.
  • Cwf2008 - August 10, 2010 2:59 a.m.

    I dont care if it outsells cock of doody im still getting this long as they release a demo and it ends up being good. Well so long as its good a demo would be nice though :D
  • freeyourthoughts - August 10, 2010 2:19 a.m.

    if the game is anywhere half as compelling as its preview, i'm in for a pre-order. Does anyone know when this is coming out? the gamesradar page says march 2010 lol. I hope they can review it early so i can pre-order it.
  • shyfonzie - August 10, 2010 2:13 a.m.

    Homefront is a shooter I'm actually looking forward to.
  • TURbo - August 10, 2010 1:18 a.m.

    Correction, COD only sold 4.7 million copies in UK and USA first 24 hours. Not 15 million. However COD MW2 has sold over 20 million copies, and MW2 sales just from 2010 is higher than Battlefield Bad Company 2.
  • GangsterJew92 - August 10, 2010 12:09 a.m.

    I wish this statement wasn't true. Homefront looks amazing and seems to have a realistic reason for American to be attacked, not because of a conspiracy to get more Americans to join the army. I'm ten times for excited for this game than Black Ops, or any other future Call of Duty.
  • ThatAwesomeDude - August 9, 2010 10:14 p.m.

    Im realy sick of Call of.. excuse me Modern Warfare. My younger brother and I have been playing since the first Call of Duty and they just are better. You know what, even from time to time we even play split screen Call of Duty 2. And thats still fun. And yes he was stating the obivous, but at least he's honest. I do hope the game does well. Day 1 pick-up for me. And there history is very realsitic. And a bit scary in a way.
  • CH3BURASHKA - August 9, 2010 9:09 p.m.

    This "news" has been on all the sites, even though it's not news. I'm happy for THQ and their new IP, but I already knew this - their justification is completely unnecessary.
  • 510BrotherPanda - August 9, 2010 9:05 p.m.

    I understand they're trying to stay humble and keep their project from being Molyneux-hyped, but THQ has to have better self-esteem about it. You can't automatically assume it'll do mediocre. There's too much Activision stuff these days, and it would be nice to see something new. I don't play FPS/TPS at all, but I'm excited for the fans of the genres over Vanquish, even if it's still Russians and US.
  • Clovin64 - August 9, 2010 8:58 p.m.

    This is about Americans versus Koreans right? At least its not Americans versus Russians, that would have REALLY been a cliche'. Even Vanquish is going to have us shooting Russians. Seriously developers, leave Russia alone.
  • JoeMasturbaby - August 9, 2010 8:55 p.m.

    i like the idea a lot, but i dont want this game to be some patriotic redscare shitfest about hating anything that isnt america.
  • Fiirestorm21 - August 9, 2010 8:49 p.m.

    In a bad mood, db? Didn't exactly seem to me like he was trying to come off as brutally honest, he was just...saying it.
  • Ridgley - August 9, 2010 8:43 p.m.

    I can NOT wait for this game.
  • db1331 - August 9, 2010 8:36 p.m.

    @WickedSid He will probably buy a copy of the game and have some Korean dudes mod it so you can play as the invading Korean force and shoot Americans. Then he will use it as a training program for new soldiers. reCAPTCHA: I berfed 'scuse me
  • Sully8764 - August 9, 2010 8:30 p.m.

    I'd buy this over black ops anyday
  • SumthingStupid - August 9, 2010 8:21 p.m.

    fuck CoD, it is the same as the madden's, nhl's and other sport games i dout they'll be able to beat CoD in sales but i don't see any reason of how they couldn't make a better game
  • WickedSid - August 9, 2010 8:19 p.m.

    I wonder if Kim-Jong Il will like this game.

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