It seems that Call of Duty: Black Ops is the next first-person shooter to beat in terms of sales. But it appears that no one thinks it can be done. According to Jon Rooke, THQ’s head of marketing, the publisher doesn’t expect Homefront to outsell Call of Duty: Black Ops.
Above: The latest teaser for Homefront. Rooke compares Homefront's 'fallen America' scenario and resistance fighting to what we saw in Half-Life's City 17, saying that THQ wants people to be a "living and breathing part of that experience"
Aug 9, 2010
“We have to be careful – we’re very confident about the brand, but we’re not going out and saying that it’s going to be bigger than Modern Warfare. We’re not going to do 15 million unit sales overnight with the first game – even if the market potential is there and we spent money on it, we just wouldn’t do it,” explained Rooke in an interview with GamesIndustry.biz.
“You have to take time to build fans, engage consumers, give them a reason to purchase – and then keep them with it as you go to sequel iterations,” said Rooke, adding that THQ is looking to establish the upcoming title with a high Metacritic rating. And Rooke is confident that FPS fans will enjoy Homefront, saying “We believe it’s an absolutely fantastic product – it’s going to be genre-competitive and actually stand out in a number of areas.”
But even though Rooke is confident that Homefront will be “genre-competitive” his expectations remain conservative. “I think that conjures up the idea that we’ll be the best-selling first-person shooter game next year. We won’t – because there’ll be another Call of Duty, which will do that,” added Rooke.
THQ isn’t the only publisher that wary of sales comparisons to the upcoming November release of Call of Duty: Black Ops. The news follows a recent statement from EA’s CEO John Schappert, saying that he doesn’t expect the new Medal of Honor to topple Black Ops.