Gears of War 3 midnight launch events happening almost everywhere

In a fitting send off for one of the biggest, most influential series of this console generation, Gears of War 3 is getting a huge midnight release next week, spanning a number of countries and locations. Some of the launches will include exclusive prizes, including a big scavenger hunt for gamers in the New York City area. New York City also gets the biggest release, a televised event in Times Square with a live performance from Big Sean and an exclusive tournament for even more Gears prizes. 

If prizes were juice we could make a hackneyed "Look at all that juice!" reference here, but they aren't so we won't. Here's a complete list of the major launch events taking place, though you should check out, and with your local retailer to see if there's anything special going on in your neck of the woods:

United States:

New York: Best Buy Theater, 1515 Broadway (at 44th St.), New York, NY 10036

Date & Time: Monday, Sept. 19, 8 p.m. to 1 a.m. EDT

Los Angeles: Westfield Century City

Giveaways to the first 100 people in line

Bellevue, WA: Bellevue Square Mall

Special appearance by Microsoft Studios Corporate Vice President Phil Spencer

Giveaways to the first 100 people in line

Marcus Fenix statue available for photo opportunities

Additional locations: Scottsdale, AZ; San Diego, CA; Oak Brook, IL; Costa Mesa, CA; Santa Clara, CA; Lone Tree, CO; Houston, TX; Mission Viejo, CA; Atlanta, GA

Giveaways to the first 100 people in line

For more information on Microsoft Stores, visit:

United Kingdom:

GAME Flagship launch at Oxford Street, London

Giveaways throughout the evening.

Over 400 GAME and gamestation stores nationwide


Blockbuster, Gamers, and Gameplanet will host launch events at over 60 locations in Mexico. 


Toronto, Bay and Dundas / 65 Dundas Street West,  Toronto, ON, M5G 2C3

Vancouver, Cambie / Cambie Street, Vancouver, BC, V5Z 2T7

Beginning at 9:00 p.m.:

Horde Mode gameplay experience

“Gears of War 3” swag giveaways

LG Partnership with 3D gaming

Green Screen: take your picture in a “Gears of War 3” scene

Other Canada locations:

94 EB Games/GameStop stores

20 Best Buy locations

60 Future Shop


Funan Digitalife Mall - 8pm to 12 midnight.

“Gears of War” survivor kit for all Limited Edition game and console pre-order customers; giveaways, demos, and appearances by the Women of Gears.


EB Games

EB Games will host midnight launch events at 73 locations across Australia, including their launch headquarters at MacArthur Square Mall

Sept 12, 2011




  • EiGrOn - September 13, 2011 5:02 a.m.

    Almost every Gamestop in Puerto Rico will be having a Midnight lunch event. :D
  • md1292 - September 13, 2011 4:32 a.m.

    I should've pre-ordered at the Best Buy location. I live only one subway ride away. I pre-ordered at a GameStop in the Bronx. Woo-hoo?
  • bonerachieved - September 12, 2011 11:23 p.m.

    Definitely going to be working that night.
  • Ironarm - September 12, 2011 8:25 p.m.

    Can't wait to be the only one at my Gamestop walking out with the Epic Edition at midnight!
  • kor2disturbed - September 12, 2011 8:09 p.m.

    Oh sweet divine purpose, you will be mine Gear 3!
  • samsneeze - September 12, 2011 7:41 p.m.

    So glad I pre ordered it so I don't have to stand outside in the middle of the night just to get the game.
  • gondarpwns - September 12, 2011 6:47 p.m.

    its funny even thought i have a 360 n am getting GoW3, when Resistance 3 dropped they didnt do anything as big as this. I find it kinda funny.
  • samsneeze - September 12, 2011 7:42 p.m.

    That's because people didn't want Resistance 3 anywhere near as much as you'd hope.
  • PavlenkoD - September 12, 2011 4:47 p.m.

    Im sso happy i can cry because ill actually have a weak to play this game before i ship off the 27th unlike some other games that i want that i wont be around for.
  • Ironarm - September 12, 2011 8:25 p.m.

    I'm glad you get a week to play before you ship off! It's better than nothing!
  • SVC5 - September 12, 2011 3:54 p.m.

    Can't wait for this game

Showing 1-11 of 11 comments

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