Dead Space 2 is a "mind-numbing, mind-altering, demonic weapon" says somebody's mom

Any game your mum doesn't like must be cool. That's EA's thinking when it comes to Dead Space 2, which may be rather old-fashioned, but it makes for a damn fine video advertisement. Several real-life 'moms' were put in front of a Dead Space 2 showreel that features vomiting, dismemberment and other unsavoury scenes. Here are their horrified (highly entertaining) reactions:

"Fire. It's very fireful." Yes it is... whatever the hell that means. The fun doesn't stop there, as some of the more entertaining subjects have been given their own video edits on YouTube. Here are some of our favourites:

We do feel a little sorry for this lady who seems really up for it before it starts:

And this one says if she ever sees Dead Space 2 for sale, she'll take a hammer and 'slam it'. You don't want to be around when she does that. Nosiree.

But this is by far our favourite:

What would your mum/mom say of it? Let us know in the comments.

17 Jan, 2011

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  • shyfonzie - February 1, 2011 4:34 a.m.

    0097 sounds like my mom :/ 124 IS SO GREAT! But why did they lie to a nice lady telling her it was real? That was disengenuous of them. WHOOOOOOOOOOOOOOOOOOOOOOOOOo
  • minimaxi - January 29, 2011 4:25 a.m.

    not a fan of dead space (not manly enough to play it) but I'm really glad it gets the exposure it deserves now, we'll need this kind of marketing brilliance for Mirror's Edge 2!!!
  • 13itch007 - January 22, 2011 3:45 p.m.

    Did anyone else think the alien babies were 10x scarier than anything else?
  • TheShortKid95 - January 22, 2011 1:41 a.m.

    "Oh! There's a baby thing! That's a thing!" Yes. Yes it is a thing.
  • Literary - January 21, 2011 8:36 p.m.

    Ok, so, the game itself, from what I can see, looks fun. I would like to play. This campaign? Is pretty lame, I think. It shows very little content from the game itself, and its only premise is that JUST because moms don't like the game it MUST be really awesome. I suppose younger kids might find it agreeable, it supports a whole genre of teenage rebellion, but I'm not sure how many retailers will let kids that young buy the game for themselves, and having your mom buy it for you COMPLETELY undermines that whole rebellion thing. Not that it wasn't entertaining. That last lady had me howling with laughter.
  • RamenChimera - January 19, 2011 11:13 p.m.

    Holy crap. I didn't really care about dead space 2, but... this video... almost makes me want to buy it just cuz my mothers just like that XD
  • 8bitBaby - January 19, 2011 9:54 p.m.

    my mom wouldn't be phased by dead space 2. we've had horror/disaster film marathons in my house hold since i was a little kid. she would watch me play this, and then be upset that it's not a movie she can watch over and over. those ladies are old... lookit the tears. XD
  • Seabread - January 19, 2011 8:30 p.m.

    @ TENAXIS "barometer" you numpty. There's a bit of difference Great ad campaign. Looking forward to this. First decent release in months.
  • AlpineGuy - January 19, 2011 6:22 p.m.

    I want these quotes on the back of the box, please!
  • ByTheBeard - January 18, 2011 11:16 p.m.

    I want this game now. My mom would kill me if I played it.
  • FauxFurry - January 18, 2011 8:06 p.m.

    @Aletheon-Reason would dictate that the world would be a significant degree gayer without the influence or presence of women. That would make for an interesting insight to be shared through the magical miracle medium of internet/television videogame advertisements,though! Get on it,ad agencies!
  • Hellwilder - January 18, 2011 7:25 p.m.

    So the moral of today is: Gory videogames with monsters and blood make a society of corrupts and criminals
  • JokersKnightOut - January 18, 2011 5:30 p.m.

    If it'd have enough swearing in it, my mom would hate it. Since it seems more disturbing than The Grudge, it's a cinch.
  • mrmorozov987 - January 18, 2011 5:11 p.m.

    Oh my goodness, that last video. "Yeah, it's actually based on a true story." ... just awesome. Thank goodness she only medium disapproved.
  • Miresnare - January 18, 2011 5 p.m.

    My mom visited and caught a bit of the demo before I paused. She hated it. She's 67. I guess EA have a valid point.
  • philipshaw - January 18, 2011 11:25 a.m.

    Cool idea
  • MinxRiot - January 18, 2011 7:55 a.m.

    My mom wouldn't have an issue with it. She used to play Resident Evil and Silent Hill and whatnot.
  • reaperman22 - January 18, 2011 6:01 a.m.

    my mum doesn't care about violence, she watches the saw movies with me and i remember her laughing when i ripped Helios' head off in god of war, the only game she has ever really disproved of was gta until she watched me play gta4, i found out she didn't even know they had story's before that
  • meyamokevin - January 18, 2011 5:37 a.m.

    totally agree with ShaneCedt. you're just asking for politicians to put on some spiel about violence and video games. thumbs down for ad campaign.
  • kor2disturbed - January 18, 2011 5:18 a.m.

    I watched all the videos and they all said the same thing,"your mom hates Dead Space 2" the last one "your mom has a medium disapproves of Dead Space 2". LOL

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