Google+

Capcom freaks out over Super Street Fighter IV Arcade Edition videos

Judging by its actions, Capcom doesn't want anyone talking about its games online or generating buzz for its products. At least, that's the only reason we can think of for filing copyright complaints with YouTube over videos showing two new characters in Super Street Fighter IV Arcade Edition.

Evil Ryu and Oni Akuma were shown in a trailer released to promote the game during its launch in Japan, but the two characters weren't actually selectable when it came out in December. Capcom had planned to unlock the characters via a code released to arcade operators and ride a second wave of buzz. Street Fighter fans weren't willing to wait - somehow players at an arcade in Rowland Heights, California got their hands on the code. We're not sure how, but we agree with Edge's supposition that is was probably leaked to fans from within Capcom.

Above: The original trailer showing the two characters

The discovery of the characters quickly spread to Japan and videos showing off the new find turned up on YouTube. Capcom decided that, instead of adapting its marketing plan to the new situation, it should try and get the Evil Ryu and Oni Akuma genies back in the bottle. The company began to file complaints with YouTube, claiming that the videos violated their copyright. Several YouTube users had their accounts erased entirely as Capcom's specious claim counted as their third violation of YouTube's policies.

Capcom is within its rights to file the complaints, but we're not sure what the company was trying to accomplish. The information had already leaked and the fans were quite aware of the inclusion of the two new characters already. The videos soon reappeared on other sites, and the move only served to generate animosity toward the company, if you ask us.

Jan 26, 2011

Topics

Capcom

7 comments

  • mattdark - January 27, 2011 7:35 a.m.

    Capcoms whole marketing strategy had been crap since the dying days of the PS2. Okami was released during the final days of the PS2, as many people were probably moving on towards the never generation, and as FOZ points out, they seem to be doing the same to the sequal, which will be swept under the rug due to the 3DS launch. Then of course there's been the constant mis-use of DLC, forcing players to pay extra to unlock stuff already found on the disc (RE5's versus mode, SF4/SSF4's extra costumes, and now MVC3's 'extra' characters) and in most cases, gloating about the fact you will have to pay for this content months before the game even comes out. Now they are pretty much trying to deny any free publicity that would gather attention. I, like many people, was quick to watch the video as soon as I heard about it, pretty much working to help get more attention for the game, but if Capcom dont want people getting excited over their products, well screw 'em then...
  • sgloomy - January 27, 2011 5:31 a.m.

    isn't the fact that every gaming website is now talking about this copyright [srk guys going so far as to explain the whole legal issue behind it in a very long article] and how everyone who didn't get to see these characters when they were up on youtube is searching all corners of the internet to find the clips kind of creating a huge buzz over this? these characters were leaked and by giving away a giant teaser and taking it away two days later, everyone is going to be craving for the official announcement of Evil Ryu and Oni Akuma so maybe this IS their strategy and i have to say, it seems to be working
  • lionmaru - January 27, 2011 2:43 a.m.

    Capcom dont want people talking about its games, ok, lets talk about the ripoff of SplosionMan it did... seriously, f*ck you capcom... You've been better than this...
  • JPorFavor - January 27, 2011 12:03 a.m.

    Not like you'll get people to get hyped about these two characters when it's already been released. They should have taken what they could have gotten, like above posters have said.
  • Chevapravatdumrong - January 26, 2011 11:50 p.m.

    Why are they so upset about something that's not a bad thing? This is free promotion they're getting. Although do we really need more gi wearing characters.
  • Robusken - January 26, 2011 11:49 p.m.

    I would just go with it at this point. So many people know that simply getting rid of videos isn't going to have much of an effect. But yea it does suck to have something like that just leaked out. o.o
  • FOZ - January 26, 2011 11:43 p.m.

    Refusing to release a PC version due to laughably weak excuses already generated enough animosity towards Capcom for me. That and making an Okami "sequel" only to release it the same time as the 3DS comes out. And they don't even realize they're dooming the game. So I'm not sure what else they can do to make more displeased with them.

Showing 1-7 of 7 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000