AAA games get a little scary because as everyone knows the titles need to sell many millions of copies to cover their development costs. This tends to make the people funding the production really risk averse, and limit creative options for the developers. That's why I love working in the digital space, you have freedom to take some creative chances, and it’s your own skin on the table. You can make games that might be a bit weird and go against the grain, like Journey or Limbo to call out some of my favorites.
A few AAA games have dared to take some big risks, like Demons Souls and Shadow of the Colossus to name a couple. They went against the grain on huge scale projects, and created very compelling and large scale experiences, so that's inspiring. They were able to create a unique player experience, without the fear of losing tens of millions of dollars holding back or watering down the risks the creative vision required. I would hope that I would set out to do something in that fashion.