The Old Republic cost EA $500 million, MMO a “risky bet,” claims analyst

Speaking to Market Watch, analyst Doug Creutz estimates that Electronic Arts likely invested around $500 million dollars on Star Wars: The Old Republic, factoring in development costs and EA CEO John Riccitiello’s push to acquire the game’s developer, BioWare/Pandemic. “EA has minimized its risks as much as it can on this bet, but it’s still a risky bet,” says Creutz, suggesting that “the total all-in investment in Star Wars is probably approaching half a billion dollars.”

While EA has said that it only needed 500,000 subscribers to begin turning a profit on The Old Republic (a milestone it surpassed in record time), Bigpoint CEO and MMO expert Heiko Hubertz argues that the game's subscription-driven model is unlikely to ever make it into the black (that's economy-talk for “stop losing money”). Impartial bystander Bobby Kotick's speculation is that regardless of the game's profit potential, “the economics [of any Star Wars property] will always accrue to the benefit of Lucas.”

However, Riccitiello's efforts to bring together EA and BioWare may pay off beyond the gamble of The Old Republic. BioWare co-founder Ray Muzyka called the CEO's involvement “a tremendous plus,” to the game's development, saying the Riccitiello-led company worked “every step along the way” to honor BioWare's core values. Muzyka says The Old Republic's subscriber base is the fastest-growing in MMO history, which is a good start for Riccitiello's risky gambit – but for players already awaiting BioWare's next big title, the partnership's legacy is unlikely to boil down to just one game.


  • TURbo - January 23, 2012 11:22 a.m.

    So Star Wars Old Republic needs a base of 5 million subscribers for the next 5 years to break even. Good luck. EA was extremely ambitious 2011. Trying to position itself against the Number One in Digital Distribution, MMOs, FPS, and social games all at the same time.
  • Ravenbom - January 19, 2012 1:36 p.m.

    Half a billion dollars! That really makes me sick to my stomach. I'm the biggest Star Wars nerd in the world and love videogames and I'm no activist, but half a billion dollars really makes me think about the good all that money could be doing in the world. That, or it could be used to make 10 AAA games. Oh the humanity.
  • Darkhawk - January 19, 2012 9:56 a.m.

    "Impartial bystander Bobby Kotick" It's hard not to read the snark there, even if technically GR is not being sarcastic.
  • Whit - January 19, 2012 9:17 a.m.

    Reading the news stories on you would think every thing was hunky dorey in TORland. Unfortunately, TOR has been a huge disappointment for most folks that bought the game. Would love to see how many of the box sales stay on and pay $15.

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