Activision CEO wants Call of Duty online subscriptions “tomorrow,” hints at MMO/FPS

In a recent interview with the Wall Street Journal, Activision CEO Bobby Kotick said “I would have Call of Duty be an online subscription service tomorrow,” when asked what he would do with his company if he were granted just one wish.

“When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience,” continued Kotick.

Above: Sure, we can see how millions of players paying to play Call of Duty online would be good for Activision, but what's in it for us?

The perception of Kotick as an all business-type who doesn’t play or understand games is further highlighted by his excitement to start charging for a hypothetical, Call of Duty online game, tomorrow. That being said, MMO/FPS hybrids, like Hellgate: London and Global Agenda, have received a mix reaction from gaming outlets, so it’d be interesting to see what a pay-to-play Call of Duty online experience could bring to the table. The project would almost certainly be profitable, but for now all we know about the game is that the head of Activision wants it… “tomorrow.”

Jun 21, 2010

[Source: The Wall Street Journal via PC Gamer]


  • crumbdunky - July 6, 2010 2:08 a.m.

    The problem with Kotick, apart from being a sweaty overweight greed tool, s that he just doesn't have a single clue about games from any perspective other than the money that comes in. As if he has the first idea what an MMO COD would do for series fans. He won't even know how the game would BE let alone how people would respond to it. Because he doesn't game and doesn't know anything around it either we get daft, greedy sounding outbursts like this where his wish for more money outgrows his ignorance and suddenly he's justifying his own greed by seemingly knowing exactly what gamers want! IF he gave two craps about the gamers who play MW2 he's have made someone give us all dedicated servers to play on or allocated as much money to the dev cycle as he did to the marketing(double for marketing, sadly). Also, if he had half a brain neither the GH or COD series would get half the criticism they do and, it's my firm belief, MW2 would have sold EVEN more. A monkey could head the push for success for MW games but under Kotick they pissed off their best talent, annoyed countless gamers and alienated most of the press. It'l all come back to haunt them as all of that AND the way he deliberately seems to wind us al up EVERY interview his ignorant mouth takes part in-al adds up. Makes me laugh when I see people playing a laggy match of MW2 on P2P and I remember Kotick just saying "premium" any time the game was criticised for anything around and just after launch/price hikes/server theft. If he truly thinks MW2 is a premium online experience with P2P then he must also think he's a slim, attractive man who doesn't have pubes for hair on his head. Acti should shut the guy up. So glad none of my money will ever find it's way into the man's pocket. Not a penny. EVER. Recap-citizen chessmen-prolly the way Kotick thinks of gamers
  • aliengmr - June 23, 2010 6:40 p.m.

    Not at all surprised by this. Only question is, whether or not there will be enough fanboys that will sign up. I bet there are, and Activision will make an ass-load of money before the fanboys realize they are being ripped off.
  • CH3BURASHKA - June 22, 2010 3:35 p.m.

    They turn NFS into an MMO, and now CoD? That's dirty and money-grubbing. Then again, that's par for the Activision course.
  • CAPST3R - June 22, 2010 2:45 p.m.

    This was on CVG days ago.
  • HaitianSensation - June 22, 2010 12:58 p.m. Way ahead of them
  • Ded - June 22, 2010 9:34 a.m.

    ^Another reason Blizzard should drop them.. they would easily be able to sustain themselves on WoW alone without Activision. But they're trapped now, in a pact with the devil! Aieeee!!! Too dramatic?
  • Jack_Burton - June 22, 2010 8:45 a.m.

    Just read a Gamasutra article where he said 70% of activisions operating profit comes from non-console based games. WOW is keeping activision alive and it looks like he really wants to take call of duty in that direction.
  • Ded - June 22, 2010 8:16 a.m.

    Hah, well I hope the rest of his business team stop him doing this further down the line.. luckily it's only a wish. Surely it would kill off a huge chunk of players, and they'd switch over to other games? Also.. Don't many CoD players already pay for online play with Xbox Live gold? :/
  • nadrewod999 - June 22, 2010 4:26 a.m.

    Kotick, Kotick, Kotick. You never learn, do you? Always trying to make a couple million more dollars, even if it means running every cash cow into the ground and alienating/enslaving every developer you have. Right now, just about the only thing I am looking forward to from Activision is Singularity, a new IP that sounds very interesting (HEY! Don't you dare make endless sequels of this just to make a few more bucks!) Anyway Kotick, release the current games in development on time, but then resign from your position, or at least hire some consultants who can tell you how horrible you have made the morale, not just in Activision, but in the entire freaking industry. When that is done, we will never have to worry about "CoD 666" or "Blah Blah Hero 99" ever again (at least from Activision)
  • DanAmrich - June 22, 2010 2:21 a.m.

    Um, guys? "Tomorrow" is not a release schedule. That is the hypothetical "tomorrow" as posed by the interviewer. The phrase "snap your fingers" was also used, further suggesting this was a wish, not a press release.
  • ATLAS - June 22, 2010 2:13 a.m.

    No matter how many times I turn this over in my head, I don't know how in the world they could pull this off. Bobby Kotick is the one thing that makes me scared about going into the game industry.
  • batmanboy11 - June 22, 2010 12:47 a.m.

    Its a good thing I stopped playing CoD. I guess this also saves me from buying Black Ops.
  • GamesRadarMatthewKeast - June 22, 2010 12:46 a.m.

    If you've ever played PlanetSide, then you'd know that an MMOFPS can and DOES work beautifully. It just doesn't work how you'd expect, based on MMORPGs. There is no grinding, no economy. You don't have to purchase weapons, and leveling up doesn't make you inherently more powerful. Whether a CoD online game would be good, well that's another story.
  • Jordo141 - June 22, 2010 12:42 a.m.

    Well... we'll find out tomorrow won't we?
  • RebornKusabi - June 22, 2010 12:09 a.m.

    I'm with TURBo here... the fact that there are many games out there that DON'T charge for online and not only work great but also have thriving online communities just goes to show how incorrect the very idea of charging separately for just one game (not counting in Xbox Live) can be. It's a dumb idea and hopefully consumers would veto this crap by not buying into pay-to-play plans Call of Duty... of course, this is the same fanbase who also bought BOTH of the $15 dollar "Three new, two old" map packs so my faith in the whole "vote with your wallet" philosophy was kind of curb-stomped by that ; )
  • crazytar - June 22, 2010 12:08 a.m.

    there's no possible way this could work, but then again people would still go out and buy it and then continue to pay for the subscription.
  • GamesRadarJuniorWildlifeEditor - June 22, 2010 midnight

    Turbo does not seem to be happy.
  • D0CCON - June 21, 2010 11:37 p.m.

    And most COD players would still pay. Remember, 20 million suckers bought the first map pack and the second map pack continues to sell. Personally, I'm having enough fun with other games that I could give up my favorite gaming series of all time (the one whose shine is starting to dim after Activision began ripping us off and holding the ripped off money away from people who deserve it). I'm currently waiting for a release date on XBLA games Breach and Blacklight: Tango Down (that latter one probably won't do very well, not many seem to know about it) and Medal of Honor is on the way, followed by next year's Brink. If this does happen, I'm all set to ignore COD.
  • TURbo - June 21, 2010 11:32 p.m.

    We have it where in order to get certain unbalanced perks in the game like mega commando juggerknife, you must pay a monthly fee to the COD MMO?
  • Tronto13 - June 21, 2010 11:31 p.m.

    just more proof of Activisions money grabbing and greed. I wouldnt put it past them to start an aditional charge to online gaming. As if they wernt ripping us off enough as it is!

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