Activision boss Eric Hirshberg talks about bringing Guitar Hero back

With a new live-action setup, a fresh controller that's been built for the 'medium difficulty' crowd and a setlist that's more eclectic than a weekend ticket to Glastonbury Festival, Guitar Hero Live is looking to spearhead a revival for the long-stagnant rhythm-action genre. In the latest issue of Edge, CEO of Activision Publishing Eric Hirshberg reveals why now is the perfect time to resurrect GH and how the publisher is looking to foster a true indie spirit.

Edge: Did you always plan to bring Guitar Hero back in 2015?

Eric Hirshberg: It wasn't time-based. We made a promise to ourselves that we wouldn't bring it back unless we had a breakthrough creative innovation that was befitting of the franchise, and that we felt could rejuvenate interest in the [music] category. We really were driven by more of a creative North Star than a calendar.

Edge: What convinced you that Freestyle was the right studio for the job?

EH: I was, and remain, a big fan of the Freestyle team. They had so much energy and creativity around rhythm-based games. The DJ Hero games were really well done, really innovative. There was no question in my mind about who I wanted to invest in and work with on a possible reinvention of Guitar Hero. It was Freestyle from the very beginning. Freestyle praises your hands-off approach with your studios. How important is that to Activision? We choose to champion an independent spirit for a reason: we believe it leads to the best creative products. Our studios don’t just plug into a top-down set of mandates from a technology or process standpoint.

Freestyle is a great developer, and we absolutely want to provide them with the resources and the room they need to do their best work. That said, there’s a lot of healthy back and forth – there’s mutual respect on both sides, and each time we go through the process, the games hopefully get better and better.

Edge: What’s the strategy for Guitar Hero after Live’s release?

EH: You must have learned from the past that you can only put out so many new discs and instruments. Yes, and I think GHTV is a very elegant solution to that. It allows us to keep the universe constantly updating, so there can be something new, potentially, every time you turn it on. A lot’s changed in both gaming and music since the last Guitar Hero. The expectation that your music universe is going to be constantly updating and constantly allow [the player] to discover new things is sort of the cost of entry now. It means we can bring new things to the audience without printing new discs.

The latest issue of Edge, with Guitar Hero Live on the cover, is out now. Buy it here or subscribe to future issues.


Dom has been playing games longer than he'd like to admit, but that hasn't stopped him amassing a small ego's worth of knowledge on all things Tekken, Yakuza and Assassin's Creed.
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