100% unlicensed Chinese Blizzard theme park Godzilla-stomps copyright, is in "general decay"

If your mind works anything like mine, when you hear the words "Chinese World of Warcraft theme park", you probably imagine a large, cartoonishly-styled farmyard set-up, in which visitors are given a brightly-coloured plastic spade, gold-sack and souvenir hat, and sent out into the fields. And then not allowed to go home. Ever.

The truth though, is rather more benevolent. Well it is if you don't happen to be the owner of any Blizzard IP. Because while it isn't actually officially licensed by anyone at the House o' WoW, ye gods, does this place (which we first mentioned the construction of a while back) flagrantly carpet bomb the very concept of copyright law like there's no tomorrow. There's a Warcraft bit. There's a Starcraft bit. They use Universal and Disney iconography on the promotional videos. They have a picture of Altair on the website. They've even nicked their logo from Universal's Islands of Adventure.

Containing a thinly veiled "Terrain of Magic" and "Universe of Starship", this park could not be more Chinese if it was oppressing your human rights right at this very moment. What does it look like? It looks like this (all photos via The Shanghaiist):

And this:

And this:

And this:

And this:


What's it like, aside from the worst nightmare of copyright lawyers worldwide? It doesn't sound too bad actually. From the review that's appeared on The Shanghaiist, it sounds a fairly slick operation, and pretty well stocked in terms of the required large-scale rides. There are big coasters, log flumes, drop towers and simulators aplenty. And as the review points out in relation to the Sky Scraper coaster, "Amusement park rides are a dangerous affair in China, and we weren't entirely sure we'd come back from this one alive. But we did". Two thumbs up there then. Though in a worrying echo of the earlier sentiments of that statement, the park already looks in danger of becoming a bit of a mess if the management don't keep an eye on it:

"One of the most disturbing parts of the park was the general decay we witnessed, unnerving in a park open only a hair shy of two months. Cracks in paint and rust on handrails made the attendants’ habit of screaming “Goodbye!” as the roller coaster surged out of the gates even more terrifying"

Above: The original pitch video. There's a drinking game to be had from the sheer number of infringed IPs

So erm, make sure you get over there fast then, Blizzard fans? You know, before it really starts falling apart. Or gets closed down by Blizzard, or something.

July 19, 2011




  • Aomi - July 21, 2011 7:56 p.m.

    Oh for the love of satan's toenail. I lol'd hard. A theme park! ahahaah.
  • ObliqueZombie - July 20, 2011 3:42 a.m.

    If I had the money, or guts, to go there, I would. But really, not even licensed? There's a whole convention dedicated to Blizzard, I'm sure a theme park would take a whopping 2% of their money.
  • 8bitBaby - July 19, 2011 9:56 p.m.

    HOLY FAWEK! that is a FULL ON theme park! oh my GAWD! it does look... cheap tho. so... i'll wait for the official blizz approved theme park C:
  • BigLandoz - July 19, 2011 6:51 p.m.

    Eh, it kinda makes me smile a little to see Blizzard's IPs being ripped off. Do unto others as you would do upon them ::cough Wizards of the Coast cough::. Besides, Blizzard has more money than they know what to do with. They should be more worried about the House of the Mouse coming down on them.
  • jackthemenace - July 19, 2011 6:35 p.m.

    With the recent spate of big companies taking a big steaming metaphorical dump on anything that even SLIGHTLY damages their company, I'm surprised they haven't Napalmed the place yet. Even though it does, sorta, kinda help the companies. Ish.
  • onetimebuster - July 19, 2011 5:55 p.m.

    I have a feeling alot of this stuff will break and its most likly going to be poisonous kids love posion so im sure they will try and chew on the rides
  • IcePotato - July 19, 2011 5:10 p.m.

    implying anyone outside of china can stomp out copy right infringed products. Hell most of the shit china makes is a rip off of someone else' product.
  • Nintendophile - July 19, 2011 4:58 p.m.

    What was their thought process? Did they think they could actually get away with this? Can you imagine how many people this had to go through in the approval process, and all of them thought "Meh, why the fuck not?"
  • NotBraze - July 19, 2011 4:39 p.m.

    Forget Blizzard, if Universal and Disney (particularly Disney, since already have one park in China and are constructing another) get wind of this, that park is going to shut down faster than you can say "Mickey Mouse."
  • Spacegrass - July 19, 2011 4:04 p.m.

    @sirdilznik There's a really horrible joke I could make about what you just said, but I think I'll spare everyone.
  • rocketfuel - July 19, 2011 2:15 p.m.

    That drinking game is ridiculous... Considering all the songs in the video they don't have license to use.
  • sirdilznik - July 19, 2011 1:39 p.m.

    When I initially saw the first picture I was trying to figure out if that was somehow an underage elf statue.
  • Kermit1970 - July 19, 2011 12:54 p.m.

    Totally of topic. Look how many pages of articles you have recaptcha: Polym. rgentert????????
  • Mortified_Cow - July 19, 2011 12:47 p.m.

    WORLD JOYLAND!!! I love it, though they seriously should have went with "Experience Park of Realized Online Digital Entertainment Contents" Park. Other than the obvious copyright violations, the place sounds pretty awesome. Theme park, resort and convention center all rolled into one.
  • Mooshon - July 19, 2011 12:39 p.m.

    A guy I knew got a £million action for putting Toy's Story's Woody on a club flyer. I guess IP law doesn't apply to billion dollar ventures.
  • RuBIX - July 19, 2011 12:37 p.m.

    Meh needs more pylons
  • GringoStar - July 19, 2011 12:36 p.m.

    Looks awesome, all they need now is a Tron like area and a brothel. Also, some Chocobos would be nice too!!
  • rabidpotatochip - July 19, 2011 12:29 p.m.

    Hrm, sounds like someone should go on a fetch quest of sorts. Kill 10 rats and 10 skeletons, combine them to make paintbrushes and erm... go to the hardware store for paint?
  • misterman1 - July 19, 2011 11:54 a.m.

    That's ridiculously awesome gonna go there and do some wow larping lololololol

Showing 1-19 of 19 comments

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