Skip to main content
GamesRadar+ GamesRadar+ The Games, Movies, TV & Comics You Love
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Superhero Movies
      • Action Movies
      • Sci-Fi Movies
      • Anime Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Total Film
    • Retro Gamer
    • Newsarama
Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Superhero Movies
      • Action Movies
      • Sci-Fi Movies
      • Anime Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Total Film
    • Retro Gamer
    • Newsarama
Total Film
Gaming Magazines
Gaming Magazines
Why subscribe?
  • Subscribe from just £3
  • Takes you closer to the games, movies and TV you love
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12
Subscribe now
Trending
  • Pokemon Legends Z-A
  • Golden Joystick Awards 2025
  • New Games for 2025
Don't miss these
Bioshock Infinite screenshot showing Elizabeth about to hit someone with a book
PC Gaming If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs
Bully: Scholarship Edition screenshot
Open World Games Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
Palworld
Survival Games Palworld dev advises players to stop defending games online and play them instead: "Pop open Megabonk or something and just have fun"
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
RPGs Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
GTA Online gameplay of a club night in Galaxy
Grand Theft Auto GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
A warrior overlooking ruins on a grassy field beneath a grey sky in Shadow of the Colossus
Games The games industry might be built on borrowed ideas, but new ones have to come from somewhere – even if Fumito Ueda says "the era of game mechanics is over"
GTA 6
Games Take-Two boss says good games are the new bad games: "Some of our competitors have realized maybe a little late in the day that consumers are not okay with okay"
Bully
Open World Games A mandate came in from the Rockstar head office," Bully artist recalls, and "the art team pretty much purged itself from the studio" – which ended up giving the cult classic "its own identity"
God of War Ragnarok
Games God of War Ragnarok lead says AAA studios should "diversify into double-A and single-A, and then perhaps indie" even if blockbuster releases result in "potentially really large" payoffs
An anime-style drawing of a woman smoking a cigarette in front of a chain-link fence from the adult puzzle game HuniePop
Games Game industry fires back as certain adult games continue to be delisted from Steam and Itch.io: "Financial institutions are now influencing which stories can be told and sold in games"
Clair Obscur: Expedition 33's Gustave in a French-inspired outfit
Games Space Marine 2 publisher praises Oblivion Remastered, FromSoftware, and the "Frenchy friends" on Clair Obscur: Expedition 33 as proof "the industry remains powerful" despite layoffs and studio closures
An animated character from the 1997 game Outlaws
Games Atari aims to be "best in the world at retro games," CEO says, which is why it's put its money into keeping brilliant retro studios like Nightdive and Digital Eclipse from having to worry about making payroll
Warframe
MMO Games How do you make an impossibly dense MMO friendly to new players? Warframe dev says you just keep trying: "I don't think we've ever quite got that 100% right"
Another Crab's Treasure trailer screenshot showing a cartoon-like crab with wide, vein-y eyes and a painful expression
Games Echoing Nier's Yoko Taro, Peak devs blast "puritan" group behind recent Steam and Itch game takedowns: "It'd be foolish to assume that any game is safe"
Jacob Diaz is surrounded by DNA in MindsEye
Third Person Shooters GTA lead's big gamble turned worst game of 2025 contender was such a disaster that nearly 100 devs are demanding change and apologies for "unbearable levels of overtime" and "mishandled" layoffs
  1. Games
  2. Action
  3. Gun

Ways the games industry can improve its image

Features
By GamesRadar Staff published 17 January 2013

Straighten up and fly right, you delinquents

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Let's clean up our act

Let's clean up our act

The tragedy at Sandy Hook Elementary set off intense political discussion on what groups in our society could be ultimately responsible for the incident, and talks of prevention have sprung forth. Some say it's the NRA's fault, others say video games cause people to be violent. Vice President Joe Biden recently met with representatives of the games industry to discuss solutions to the issue of gun violence in the United States, and the result came with a few suggestions.

His task force's advice to the games industry was to consider changing its public image, which, we agree could use a bit of spit-shine. So, games industry, no need to worry. We got this. We know just where games' messy spots lie, and we've got the polish to clean it all right up. All you have to do is follow these simple dos and don'ts.

Page 1 of 21
Page 1 of 21
DO: Get parents to use the ESRB ratings

DO: Get parents to use the ESRB ratings

Page 2 of 21
Page 2 of 21
DON'T: Make Bikini Torso Special Editions

DON'T: Make Bikini Torso Special Editions

Page 3 of 21
Page 3 of 21
DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

Page 4 of 21
Page 4 of 21
DON'T: Use actual dangerous weapons as limited edition paraphernalia

DON'T: Use actual dangerous weapons as limited edition paraphernalia

Page 5 of 21
Page 5 of 21
DO: Make a happy train

DO: Make a happy train

Page 6 of 21
Page 6 of 21
DO: Make great games for kids

DO: Make great games for kids

Page 7 of 21
Page 7 of 21
DON'T: Make games with little or no value

DON'T: Make games with little or no value

Page 8 of 21
Page 8 of 21
DO: Have awesome female lead characters

DO: Have awesome female lead characters

Page 9 of 21
Page 9 of 21
DON'T: Put outrageously large breasts on them

DON'T: Put outrageously large breasts on them

Page 10 of 21
Page 10 of 21
DO: Be honest in what you say and do

DO: Be honest in what you say and do

Page 11 of 21
Page 11 of 21
DON'T: Eat Doritos and drink Mountain Dew

DON'T: Eat Doritos and drink Mountain Dew

Page 12 of 21
Page 12 of 21
DO: Show consequences for in-game actions

DO: Show consequences for in-game actions

Page 13 of 21
Page 13 of 21
DON'T: Glorify in-game violence

DON'T: Glorify in-game violence

Page 14 of 21
Page 14 of 21
DO: Know your target audience

DO: Know your target audience

Page 15 of 21
Page 15 of 21
DON'T: Make mature games' ad campaigns target children living with their moms

DON'T: Make mature games' ad campaigns target children living with their moms

Page 16 of 21
Page 16 of 21
DON'T: Write a Top 7 about the most violent video games

DON'T: Write a Top 7 about the most violent video games

Page 17 of 21
Page 17 of 21
DO: Write a Top 7 about the least violent video games

DO: Write a Top 7 about the least violent video games

Page 18 of 21
Page 18 of 21
DO: Make artistic, thoughtful, interactive experiences

DO: Make artistic, thoughtful, interactive experiences

Page 19 of 21
Page 19 of 21
DONT: Include a token controversy bait level

DONT: Include a token controversy bait level

Page 20 of 21
Page 20 of 21
DO: Listen to your fans

DO: Listen to your fans

What ways do you think the gaming industry could improve its image? Let us know your thoughts in the comments. We're listening.

And if you're looking for more, check out our 100 most anticipated games of 2013 and this week's Top 7.

Page 21 of 21
Page 21 of 21
CATEGORIES
PC Gaming Nintendo Wii-u PlayStation Xbox Platforms
GamesRadar Staff
Social Links Navigation

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

See more PC Gaming Features
Read more
Bioshock Infinite screenshot showing Elizabeth about to hit someone with a book
If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs
 
 
Bully: Scholarship Edition screenshot
Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
 
 
Palworld
Palworld dev advises players to stop defending games online and play them instead: "Pop open Megabonk or something and just have fun"
 
 
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
 
 
GTA Online gameplay of a club night in Galaxy
GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
 
 
A warrior overlooking ruins on a grassy field beneath a grey sky in Shadow of the Colossus
The games industry might be built on borrowed ideas, but new ones have to come from somewhere – even if Fumito Ueda says "the era of game mechanics is over"
 
 
Latest in Action
Buster Jam screenshot showing a cursed looking baby clapping at a rattle
This is not a drill: the ghost of WarioWare returns in the form of this bizarre minigame free-for-all on Steam
 
 
Kratos in God of War: Ragnarok
God of War actor Christopher Judge says he hopes a potential sequel will take place in Egypt, but "I have no doubt that no matter what pantheon it is, it will be great"
 
 
Castlevania: Symphony of the Night
After 27 years, a new cheat code has been discovered in Castlevania: Symphony of the Night's most controversial port, and it might've just created the dumbest speedrun category in Metroidvania history
 
 
Venom and Phoenix fight bugs in Marvel Cosmic Invasion
Marvel Cosmic Invasion is a brawler that channels the energy of '90s superhero cartoons, and I can't resist a Spider-Man and Rocket Raccoon team-up
 
 
Assassin's Creed 3
Assassin's Creed was supposed to be a "trilogy" and end with Desmond Miles' death in Assassin's Creed 3, but Ubisoft released Brotherhood and Revelations before it released: "The problem with success is it drags it out"
 
 
GTA 6
Take-Two CEO calls generative AI "the future of technology" that "will increase employment," months after saying GTA 6's "creative genius is human"
 
 
Latest in Features
Amazing Spider-Man #39 art
Spider-Man 4 may be drawing directly on one of Marvel's most recent comic events that brings in Daredevil, Luke Cage, She-Hulk, Shang-Chi, Tombstone, and many more
 
 
Halo: Campaign Evolved screenshot
Halo: Campaign Evolved hands-on: Is this Unreal Engine 5 remake a bizzaro world Combat Evolved or an "opportunity to pave the way for the future of Halo"?
 
 
Warhammer 40,000 Space Marine miniatures laid out on a wooden table
I'm not an Ultramarines fan, but these new Warhammer 40K models are enough to make even me reconsider
 
 
Chainsaw Man
Demon Slayer and Chainsaw Man has convinced me that anime can never return to the bad old days of non-canon movies
 
 
Spooky Express screenshot showing a small skeleton shaped train carrying a vampire passenger past a scared human
Spooky Express is an adorable puzzle game that has me mapping out tracks in Trainsylvania to help undead passengers, and it's perfect for Halloween
 
 
A Pokemon trainer posing for a photo in front of Lumiose City's tower in Pokemon Legends Z-A
Pokemon Legends: Z-A makes the world feel livelier than ever before, but it's not because of Lumiose's design
 
 
  1. Iliad box, tokens, and components laid out on a white surface
    1
    It’s hard to imagine there are many gamers who won’t enjoy this quick but tactical board game for 2 players
  2. 2
    The Outer Worlds 2 review: "The Fallout New Vegas creators have crafted a masterful space age RPG that's willing to play game master to my silliest decisions"
  3. 3
    Once Upon a Katamari review: "Time traveling cowboy adventures, ninja thievery, pirate battles, and more make this the most inventive evolution of the series yet"
  4. 4
    Jurassic World Evolution 3 review: "Far from a fossil, this park builder is one you'll keep coming back to, despite its flaws"
  5. 5
    Ninja Gaiden 4 review: "Thrilling action and deep blood powers make this the series' best and a stunning return to form"
  1. Chainsaw Man
    1
    Chainsaw Man – The Movie: Reze Arc review "Storytelling just as compelling as the chainsaws, devils, and visually excessive fight scenes"
  2. 2
    Tron: Ares review: "Misses out by swapping the Grid for the real world"
  3. 3
    One Battle After Another review: "One of the best studio movies in years and an instant classic"
  4. 4
    The Conjuring: Last Rites review: "Not bold or memorable enough for the Warrens' final chapter"
  5. 5
    Demon Slayer: Infinity Castle review: "Roars past Mugen Train as Demon Slayer's best adventure yet"
  1. Some of the young cast of IT: Welcome to Derry, including Phil (Jack Molloy Legault), Lilly (Clara Stack), and Teddy (Mikkal Karim-Fidler).
    1
    IT: Welcome to Derry review: "A supremely confident step back into the history of Stephen King's cursed town and killer clown"
  2. 2
    Splinter Cell: Deathwatch review: "A pale imitation of the long-dormant stealth franchise"
  3. 3
    Marvel Zombies review: "A fun expansion of the What If episode with delightful MCU Easter eggs and truly gross R-rated kills"
  4. 4
    Gen V season 2 review: "As strong as the first season, if not stronger"
  5. 5
    Wednesday season 2 part 2 review: "Ortega shines, but it's a zombie who steals the entire show"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...