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“Microsoft is going to do very well” in the next console generation, says Take-Two CEO

News
By Ali Jones published 15 September 2020

"I think Microsoft is working very, very hard."

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Take-Two Interactive CEO Strauss Zelnick says that while Microsoft has some major obstacles to overcome in the next console generation, he’s expecting the company “to do very well.” 

In an interview with Protocol, Zelnick says that he wants to see both Microsoft and Sony do well, but seems to think that the Xbox Series X could get the edge over the PS5.

Zelnick says both companies are “approaching this launch very aggressively,” but that “in certain parts of the world, Sony had a preferred position last time around.” Much of that comes down to Sony, who had “an advantage on the content side.” Microsoft, however, is said to be “working very, very hard” to ensure that advantage isn’t repeated.

Article continues below
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Microsoft has been trying to catch up with Sony’s first-party efforts for a couple of years, announcing at E3 2018 that it had purchased a handful of significant studios to boost its next-gen output, and Zelnick suggests that the company might not be finished. He claims that the Xbox manufacturer is trying to focus on content, and says it could be looking to buy yet more developers - “they have a great balance sheet.”

While Microsoft’s Xbox Game Pass has received plenty of praise in recent years, Zelnick doesn’t seem convinced by its relevance as we approach next-gen: “I would say I know pretty much for a fact that there will be certain important front-line titles that will not be available on a subscription basis. Those are very much the titles that people buy these platforms for.” 

Zelnick also points to Sony’s domination in certain areas, particularly east Asia, but still says that “if I had to guess, I think Microsoft is going to do very well.” As the CEO of a major publishing company, Zelnick is pretty likely to know something we don’t, so the fact that he seems to fancy the Xbox’s chances despite Sony’s content advantage and Game Pass’ variable impact could make for an interesting few months as we learn more about the PS5 and Series X.

Here's what we're expecting from tomorrow's PS5 showcase.

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Ali Jones
Ali Jones
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Managing Editor, News

I'm GamesRadar's Managing Editor for news, shaping the news strategy across the team. I started my journalistic career while getting my degree in English Literature at the University of Warwick, where I also worked as Games Editor on the student newspaper, The Boar. Since then, I've run the news sections at PCGamesN and Kotaku UK, and also regularly contributed to PC Gamer. As you might be able to tell, PC is my platform of choice, so you can regularly find me playing League of Legends or Steam's latest indie hit.

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