Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Baldur's Gate 3
RPGs Replacing actors with AI is "dumb as hell," says Clair Obscur: Expedition 33 and Baldur's Gate 3 star Jennifer English
games like Resident Evil - Bioshock
Games Ex-Square Enix exec says "every AAA single player game since Bioshock" is the same, while Roblox evolves "like Tiktok"
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Games Former Ubisoft vet says Assassin's Creed developer is "hated" by "many of their own" devs, but there's still hope for it
Macduff running from a monster during the upcoming PS5 game, Crimson Desert.
Open World Games Crimson Desert impresses some RPG fans with dialogue fast-forward feature, but leaves others asking "why" it's a thing
World of Warcraft: Midnight
World of Warcraft World of Warcraft Midnight composer says Blizzard devs "feel very lucky and happy that we're not using generative AI
Palworld Official Card Game
Games "There are a zillion demos in this Steam Next Fest," Palworld lead says and is hesistant of games AI art capsules
Clair Obscur: Expedition 33 screenshot of Verso, a man with black hair with white streaks running through his fringe
RPGs Clair Obscur: Expedition 33 is "the best of our medium," says former Xbox head, because games are art and human
Astarion from Baldur's Gate 3
Baldur's Gate Baldur's Gate 3 actor Neil Newbon says AI voices "sound crap" and studios should pay actors to re-record those lines
Marvel Rivals Season 3 Knull pressing a finger on Hela's forehead with a red spiral
Games Marvel Rivals owner Netease says heck no we didn't shut down our AI department or warn devs off it
A screenshot from Clair Obscur: Expedition 33 showing Maelle fighting an enemy.
Simulation Games Roblox brags about its experimental AI tech, shows it off with a disorienting AI-generated Clair Obscur: Expedition 33
Assassin's Creed 3 screenshot of Desmond hilding a circular Isu artifact
Games Ubisoft is "very allergic" to making new games, says former Assassin's Creed and Far Cry director
Fable 4 keyart
RPGs How Fable's open world fantasy lets you meddle in the lives of over 1000 living NPCs
Judas, the new game from Ken Levine
Action Games After it "spent 5 years in just R&D," Judas lets you "truly inhabit a character" in a way BioShock didn't
Call of Duty skins for Beavis and Butthead in Call of Duty
Games Steam games that openly use generative AI earned $660 million, including Call of Duty: Black Ops 6, Stellaris, and more
Arc Raiders survivors in metal and fabric armor
Third Person Shooters Arc Raiders lead dispels conspiracy theory that the robots are somehow learning how to kill us better
  1. Games

Ubisoft talks up AI-powered NPCs, only sounds kinda weird until we get to the "soul" and a female character that was reprogrammed for being too "flirtatious and seductive"

News
By Dustin Bailey published 19 March 2024

You could simply choose not to tell people about something they'll probably hate

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Ubisoft AI
(Image credit: Ubisoft)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

Ubisoft is working on a "generative AI prototype" that could let you have actual conversations with NPCs. While the publisher is quick to try and head off many of the standing criticisms of AI-generated content, it's tough to look at it all without a massive pile of skepticism.

In a new blog post, Ubisoft explains that "a small R&D team at Ubisoft’s Paris studio, in collaboration with Nvidia’s Audio2Face application and Inworld’s Large Language Model (LLM), have been experimenting with generative AI" to create Project NEO NPC. It's an effort to build video game NPCs with AI-generated dialog that goes beyond that of a mere chatbot.

There's still a writer behind the character - in this case it's narrative director Virginie Mosser - who shapes the character's backstory and personality, then tweaks the parameters of the language model to ensure it stays true to the vision.

You may like
  • A Viking holding two axes and screaming during Assassin's Creed Valhalla. As other devs commit to AI as a development tool, Ubisoft is doubling down on "player-facing generative AI"
  • News Former Baldur's Gate 3 and Divinity devs claim Larian heads are "lying about people being okay" with using AI
  • Heroes of Might and Magic Manor Lords, Might and Magic publisher says "we will f**k it up," but will try and "guard against" AI

"The model’s task becomes: I must impersonate this character," data scientist Mélanie Lopez Malet explains. "It is really important to us that it behaves like the character Virginie created. So, while we’re talking to it, we ask ourselves: ‘Is this Lisa? Would Lisa say this?’ and if the answer is no, we need to go back and find out what happened within the model to make it stray from the vision Virginie had."

That's all well and good, but this is still an AI language model, which means characters can be prone to whatever biases and stereotypes exist in the material it's trained on. Malet said that the team "created a physically attractive female character and its answers veered towards flirtatious and seductive, so we had to reprogram it."

Masser says the idea is to imbue each character with a "soul," and that their role in a given game would be limited to the structure of that plot: "They are there to play a role in a story. They have a narrative arc." In other words, they wouldn't be fully freeform playthings for you to linguistically abuse.

This article opens with the question, "Have you ever dreamed of having a real conversation with an NPC in a video game?" Judging by the response on Twitter, the answer has been a resounding 'no.' (In fact, Ubisoft ended up editing that question out of an earlier tweet.) That's maybe a bit unfair - I certainly remember imagining the possibilities of conversational AI in a game years ago - but the fact that generative AI has so far only been misused in practical applications has certainly done its part in poisoning this particular well. (Opening this can of worms also raises questions about how a character is defined and how viewers can interpret and relate to that character through the humanity they share with the writer, and I'm not seeing much evidence to justify jettisoning that human element.) 

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Project NEO NPC is very much in the early phases of development, and this blog post seems to simply be a rundown of what Ubisoft is presenting at the Game Developers Conference this week in San Francisco. The notion that a publisher this size is working on NPCs with generative AI dialog is perhaps the least surprising thing in the world, but the thing I can't get over is the fact that Ubisoft put out this post in front of an audience of increasingly AI-averse players when it very much did not have to. I can't help but wonder if the publisher didn't learn much from its experience with the whole NFT thing. 

On the plus side, Ubisoft says it's going to make good games again. 

Dustin Bailey
Dustin Bailey
Social Links Navigation
Staff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

Read more
A Viking holding two axes and screaming during Assassin's Creed Valhalla.
As other devs commit to AI as a development tool, Ubisoft is doubling down on "player-facing generative AI"
 
 
News
Former Baldur's Gate 3 and Divinity devs claim Larian heads are "lying about people being okay" with using AI
 
 
Heroes of Might and Magic
Manor Lords, Might and Magic publisher says "we will f**k it up," but will try and "guard against" AI
 
 
Baldur's Gate 3 screenshot showing Astarion, a pale male elf with short curly white hair and red eyes, looking over his shoulder with a smirk on his face
Baldur's Gate 3 Astarion actor says "there's no f*cking way AI could make" anything like the hit RPG: "It's too human"
 
 
Divinity trailer screenshot of executioner in gold mask
Larian is using generative AI in development, but CEO Swen Vincke says Divinity won't launch with AI content
 
 
Kingdom Come: Deliverance 2 protagonist sighs into his hand
Kingdom Come: Deliverance 2 lead says AI "may mean the demise of humanity" but he's "all for it" if it helps "make epic games"
 
 
Latest in Games
Battlefield 6
Battlefield 6 designers say developers have a "responsibility" to make games intuitive
 
 
Clair Obscur: Expedition 33 Gustave winces
"The first track spoils the whole game": Clair Obscur Expedition 33 dev confirms it was filling your ears with spoilers
 
 
Clair Obscur: Expedition 33 lead Gustave faces a gommage
Clair Obscur Expedition 33 took inspiration from a surprising anime - Soul Eater creator's Fire Force
 
 
A close-up of Grace talking with someone through glass in Resident Evil Requiem
Resident Evil Requiem leads let actors re-do "technically" perfect scenes if it made them happy, says Grace actor
 
 
Kratos approaches Aphrodite's bedchamber in God of War 3
"The God of War sex mini-games were designed by women," which is why Aphrodite's bed looks "like a labia"
 
 
Helldivers 2
Helldivers 2 support agent says "there's no balance team" at Arrowhead because "it's all a team effort"
 
 
Latest in News
Alan Ritchson in Reacher season 3
Reacher star Alan Ritchson says season 4 is coming this year: "It's by far the best season we've had yet"
 
 
Spider-Noir aiming his webshooter
Spider-Noir is the "same character, different version": "It's not a continuation of Into The Spider-Verse"
 
 
A Na'vi draws a bow in Avatar: Fire and Ash
James Cameron says Avatar 4 is still "very likely", despite Fire and Ash making $870 million less than The Way of Water
 
 
Ghost of Yotei Legends
"Mark my words. You cannot win without 4 players," Ghost of Yotei multiplayer lead warns of Legends' "hardcore content"
 
 
Dragon Age 2
Dragon Age 2 was originally planned to be "much bigger" before EA made other demands, says series lead
 
 
A soldier holding a gun and running through a battlefield with a group, showing the strong multiplayer elements and crisp visuals of Battlefield 6.
Battlefield 6 devs reportedly hit with layoffs after what EA called "the biggest launch in franchise history"
 
 
LATEST ARTICLES
  1. Battlefield 6
    1
    Battlefield 6 designers say developers have a "responsibility" to make games intuitive
  2. 2
    "The first track spoils the whole game": Clair Obscur Expedition 33 dev confirms it was filling your ears with spoilers
  3. 3
    Super Mario Galaxy Movie reveals Donald Glover as the voice of Yoshi and more new casting in a star-spanning trailer
  4. 4
    Reacher star Alan Ritchson says season 4 is coming this year: "It's by far the best season we've had yet"
  5. 5
    Clair Obscur Expedition 33 took inspiration from a surprising anime - Soul Eater creator's Fire Force

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...