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It's still notoriously hard to get your hands on NeeDoh, so you're gonna be tempted to dive on whatever offer you see when the viral toy comes back into stock - but woah there, cowboy. I'd proceed with some serious caution before hitting checkout.
I appreciate that it's popular enough to give the best toys a run for their money. I know it's everywhere on social media. But the thing is, the NeeDoh offers you'll be able to find online are, for the most part, horrendously bad value. I've been tracking where to buy NeeDoh for a little while now, so have a good idea of what makes a decent price... and honestly, today's the first time I've stopped and gone "huh, that ain't bad."
Yes, this is still radically inflated in cost; it's around four times more expensive than it was at this time last year ($5.99), AKA before the craze took off. However, it's far better value than I'm seeing from NeeDoh toys elsewhere. The 'Peace O Cake' model is upwards of $70 right now, for example, which puts it all into perspective.
You'll need to click through to "See all buying options" if you want to get the lowest available price on this, but I've spotted a seller offering it for $22. That's still far higher than the $5-10 it was toward the end of last year, but it's certainly better than other listings floating around that are closer to $25 right now.
Honestly, I'm surprised that these haven't been snapped up yet. NeeDoh has proven so popular that finding any in stock at all is a minor miracle - never mind at a price that isn't going to make you want to gag. eBay is riddled with resellers slapping ludicrous markups on stock, for instance; many items start at around $30, and even if the cost seems initially reasonable, you're then hit with a $10 postage fee on top of it.
Again, I'm not saying that the prices listed above are good - just that they're better than I'm used to seeing, and arguably more reasonable than you'll find elsewhere.
Will we ever get back to 'normal' pricing for NeeDoh? Absolutely, but not until the craze is over. For now, there's too much money to be made by unscrupulous resellers... and the best thing you can do is avoid playing into their hands. The best defence you have is using a site like Camelcamelcamel to check price history. This will give you a good idea of what costs used to be.
Honestly, I'm just glad we don't have to deal with this nonsense for other hot toys - this month's Prime Day Lego deals should be a lot more reasonable.
For more cool collectibles, why not check out the best Lego sets or the best water guns?
