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Game developer and publisher THQ has just unveiled its brand new company logo. The rebranding is meant to reflect the company’s “commitment to a new strategic and creative vision with an enhanced visual identity.” In other words, it’s supposed to look cool.
“Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,” said THQ president and CEO Brian Farrell. “By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible,” continued Farrell.
Above: THQ’s old logo for comparison
Farrell points to THQ’s upcoming first-person shooter Homefront – and creative partnerships with director Guillermo del Toro and designer Tomonobu Itagaki – as examples of THQ’s commitment to wow you with innovative titles.
What do you think of the new logo? We kind of miss the old one.
Jan 12, 2011
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