The Hobbit: An Unexpected Journey has released a huge new banner which looks as though it should appear on a curled-up piece of parchment rather than your common or garden billboard!
A tableaux of various scenes from the film, the new banner gives us a good impression of some of the trials and tribulations Bilbo and the company of dwarves will encounter on their journey, including the trolls' camp, Gollum's cave and a burning forest full of wolves.
There's also a first look at the character of Beorn, a shapeshifter who grants the company shelter during their journey through Mirkwood. You can spot him conversing with Gandalf in his typical form of a sizeable black bear.
There's rather a lot to take in, but the sheer size and scale of this latest banner does a good job of evoking the epic feel of Peter Jackson's Middle-earth filmmaking. From the looks of things, it should more than live up to the existing trilogy.
The Hobbit: An Unexpected Journey will open in the UK on 14 December 2012. In the meantime, you can squint at the new banner below, or head over to EW (opens in new tab) to see a bigger version.
Keep up-to-date with The Hobbit at the film's UK Facebook page: Facebook.com/TheHobbitUK (opens in new tab)