Sega knows it's been going about things all wrong. Even the company's CEO has been talking about how the developer has betrayed fans' trust. Sega employees need motivation. Sega fans need a strong message of change and improvement. And it seems the company has found the perfect way to satisfy both of those needs - crudely shove that video of Shia LeBoeuf shouting and prancing over the top of a cutscene from the end of Sonic Generations.
I have to make clear that this isn't some escaped offcut from the dark, weird corners of YouTube - this is currently sitting pretty on the official Sonic the Hedgehog account. I have no idea what's going on anymore.