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  1. Games
  2. JRPG
  3. Yakuza Like A Dragon
  4. Yakuza: Like a Dragon

Smell like a blue hedgehog or Yakuza chairman with Sega's new line of colognes

News
By Jordan Gerblick published 18 November 2021

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Kiryu
(Image credit: Sega)
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Sega has launched a line of colognes inspired by some of its tentpole series: Yakuza, Sonic the Hedgehog, and Shenmue.

If you're in the UK or EU, you can pre-order any one of Sega's new colognes right now for £29.99/29,56€, and they're expected to start shipping next month. The Yakuza one apparently smells like a Yakuza chairman... so, cigarettes and whiskey highballs?

Smells like something new has landed! Introducing the Yakuza, Shenmue and Sonic the Hedgehog unisex Cologne from @numskulldesigns! With three awesome scents, which is your favourite?🇬🇧 https://t.co/aGsHocGJ5e | 🇪🇺 https://t.co/A1kRpyLrcf pic.twitter.com/2yrzFOxADmNovember 18, 2021

— SegaShopEurope on November 18, 2021

"Created for the night, this bold and intriguing Yakuza/Ryū ga Gotoku 'Bourbon and Smoke' unisex cologne will have you smelling like the Tojo clan's finest crime boss! This fragrance flaunts a deep and mysterious scent of antique oak, cedarwood, beeswax infused with smoky bourbon, leathery rose and scorching pimento," reads the description.

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If you've ever wondered what Sonic smells like, he's apparently quite citrusy. The description for his official cologne describes "a blast of fresh citrus, a zing of grapefruit zest and exotic lemon and lime, topped with the scene of the ocean breeze and chilled melon fade." Honestly, that's probably preferable to the scent of an actual hedgehog (no offense to the spiny little guys).

Finally, Ryo Hazuki himself has his own Shenmue cologne now called 'Tobacco and Gold'. The scent has notes of cardamom, bergamot orange, smoldering tobacco, orris root, and patchouli. "Rebellious and addictive, this exhilarating Shenmue 'Tobacco and Gold' unisex cologne hits all right smells to get the likes of Ryo Hazuki nodding in appreciation," the description reads.

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Once you've got your cool red suit and Yakuza scent sorted, here are the best games of 2021 (so far) to stay inside and play.

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CATEGORIES
PC Gaming Xbox Series X PS5 Xbox One PS4 Platforms Xbox PlayStation
Jordan Gerblick
Jordan Gerblick
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Staff Writer

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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