Skip to main content
Join The Community
- Join our community
11
Premium Benefits
24/7
Access Available
21K+
Active Members
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • God of War Laufey
  • PlayStation State of Play
  • Summer Game Fest 2026 schedule
  • New Games 2026
  • Summer Game Fest
  • Best gaming tech
  • Submit your clips. Win prizes
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Games

"They pressed the AI button, it might have been a bad idea, but in truth there's no un-pressing that button," says Epic CEO, immediately after Epic shows a "conversation" with an AI that embarrasses us all

News
By Austin Wood published 3 June 2025

"When the world's on fire, we like to back up and remember our aims as game developers," Tim Sweeney says

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

System Shock
(Image credit: Irrational Games)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
14
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

AI was predictably one of Epic's contributions to today's State of Unreal live , with creator platform VP Andrew Grant demoing a "conversation" with an LLM AI persona, one example of the "Persona Device" coming later this year. Tech heads simply cannot resist any opportunity to name things like Dr. Robotnik.

The intent was to show "how simple it is to set up a character for your game," which brings the unavoidable subtext of how simple it might be to replace a writer you would – gasp – have to pay. The method was back-and-forth with an AI trying to get Grant to press a button in-game. (I've outsmarted the computers once again; I would simply not press the button.) The result was a hackneyed conversation with a character that unavoidably lacks soul – not something I personally look for in games.

I did initially find myself nodding along with follow-up comments from Epic CEO Tim Sweeney, who, equipped with cargo pants, said, "They pressed the AI button, it might have been a bad idea, but in truth there's no un-pressing that button." Funny how this kind of rhetoric regularly comes from folks who are pressing that button so regularly and fiercely that their index fingers have calluses to rival lead guitarists.

Latest Videos From
Watch full video here:

Sweeney continues: "At Epic, we've been thinking about what this future of AI means for us and for the whole industry. When the world's on fire, we like to back up and remember our aims as game developers. It's to make fun games. And AI can help us with this."

You do have to wonder why the world is on fire – we're all trying to find the AI who did this – but Sweeney makes a fair point. AI can be a powerful tool. "And so we've come to see AI as an opportunity to have a multiplying force on human creatives," he says. I mean, I guess; enhance those pipelines, man.

You may like
  • Nvidia DLSS 5 example featuring Grace Ashcroft from Resident Evil 5 with right side showing DLSS "On" and left side showing DLSS 5 off. Publisher head says "it doesn't matter" how many of us hate gen AI, Pandora's box has opened
  • Black and white shot of stunned Fortnite character Epic knows everyone's afraid "AI is going to take all our jobs," but the goal is efficiency
  • assassin's creed Ex-Assassin's Creed lead says he used AI to learn to code: "It was brutal. ChatGPT kind of sucked."

Here's where my head stops nodding and my neck calcifies like a fossil. "The ability for a small team of indie developers to create characters with personality and infinite dialogue is a superpower," Sweeney reckons. This overlooks how small teams of indies already make characters with personality, something this Persona Device is incapable of, and that games don't need or want infinite dialogue because, for one of many things, that's just infinite ways to go off-script and reveal the soulless computer you are one-sidedly talking to.

But wait, the neck loosens: "The power to accelerate code development and 3D content development of all sorts is going to make game development better and more accessible for everybody," Sweeney concludes, before launching into his mandatory dig at Apple and pausing for applause.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Using AI to reduce busywork and streamline development processes might be good and all, in the same way machines have replaced a lot of repetitive physical tasks, but unless we're talking about Atlus JRPGs, I'm not particularly interested in seeing, let alone talking to, a Persona Device. I'll stick with characters written by creators capable of the conversation that represents half of all art, thanks.

Desperate to fight Steam, Epic burns money like firewood – but admits the Epic Games Store kind of sucks and "there's still a ton of work to be done" with "long overdue features."

Austin Wood
Austin Wood
Social Links Navigation
Senior writer

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Nvidia DLSS 5 example featuring Grace Ashcroft from Resident Evil 5 with right side showing DLSS "On" and left side showing DLSS 5 off.
Games Publisher head says "it doesn't matter" how many of us hate gen AI, Pandora's box has opened
 
 
Black and white shot of stunned Fortnite character
Battle Royale Games Epic knows everyone's afraid "AI is going to take all our jobs," but the goal is efficiency
 
 
assassin's creed
Open World Games Ex-Assassin's Creed lead says he used AI to learn to code: "It was brutal. ChatGPT kind of sucked."
 
 
Half-Life 2 key art.
Games Valve devs are "investigating" gen AI for help with video game writing, "the one place" it might be worth using
 
 
A racer driving in a car in Forza Motorsport 7.
Games Xbox AI lead says "our games industry has been building AI systems for decades"
 
 
Clair Obscur: Expedition 33 Gustave winces
RPGs Clair Obscur: Expedition 33 lead writer doesn't use AI for work because "writing is part of the joy"
 
 
Latest in Games
God of War Laufey
God of War God of War will "always tell stories about Kratos," says Sony Santa Monica creative lead Cory Barlog
 
 
Dune: Awakening elder
MMO Games After deciding it's "not an MMO," Dune: Awakening is adding a single-player mode
 
 
Final Fantasy 14 Kefka
Final Fantasy Final Fantasy 14 raiders trolled by old JRPG icon proving the most annoying Ultimate boss yet
 
 
A man with glasses stand behind someone else in Until Dawn 2, with the orange GamesRadar+ Summer Preview 2026 frame
Horror Games Until Dawn 2's campy teen slasher vibes proves there's nothing like old-school horror
 
 
Tomb Raider: Legacy of Atlantis
Tomb Raider Tomb Raider: Legacy of Atlantis uses AI, but any assets "were either replaced or refined by humans"
 
 
Geralt frowning, looking at a fire
The Witcher CD Projekt Red veteran answers for the crime of The Witcher 3's Skellige and its question marks
 
 
Latest in News
God of War Laufey
God of War God of War will "always tell stories about Kratos," says Sony Santa Monica creative lead Cory Barlog
 
 
Dune: Awakening elder
MMO Games After deciding it's "not an MMO," Dune: Awakening is adding a single-player mode
 
 
The Pulsar Feinmann F01 Noctua Edition mouse on a display table at Computex 2026
Gaming Mice Noctua is launching a mouse with an upward-firing fan in it, so your gaming sessions will never be sweaty again
 
 
Frodo after being stabbed in The Lord of the Rings: The Return of the King
Lord of the Rings Movies 23 years later, Lord of the Rings fans think they've spotted a big Return of the King plot hole
 
 
Final Fantasy 14 Kefka
Final Fantasy Final Fantasy 14 raiders trolled by old JRPG icon proving the most annoying Ultimate boss yet
 
 
Tomb Raider: Legacy of Atlantis
Tomb Raider Tomb Raider: Legacy of Atlantis uses AI, but any assets "were either replaced or refined by humans"
 
 
LATEST ARTICLES
  1. Until Dawn 2 trailer screenshots
    1
    Until Dawn 2 has sold me with its campy teen slasher vibes, and it proves there's nothing like old-school scares
  2. 2
    After deciding it's "not an MMO," Dune: Awakening is adding a single-player mode: "Easily one of the most requested features"
  3. 3
    "Kefka is the ultimate troll": Final Fantasy 14's top raiders are being hoodwinked by a returning JRPG icon proving to be the most annoying Ultimate boss yet
  4. 4
    23 years later, Lord of the Rings fans think they've spotted a big Return of the King plot hole
  5. 5
    Tomb Raider: Legacy of Atlantis was made with AI, Steam page reveals, but any assets made using the controversial tech "were either replaced or refined by humans"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...