Skip to main content
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Edge
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Edge
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • EDGE GTAVI exclusive
  • Join our monthly RPG Club
  • Golden Joystick Awards 2026
  • Deal of the Day
  • Countdown to GTA 6
  • RPG Hub
  • G+RLS Podcast
  • Submit your clips. Win prizes
Want more Switch 2 news?

Sign up to our Switch 2 newsletter to make sure you get the very latest news on Nintendo's new console and its games every week


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Games
  2. Fighting Games
  3. Super Smash Bros
  4. Super Smash Bros. Ultimate

Super Smash Bros. creator Masahiro Sakurai says he'll make a game "even if it's the opposite of what I like," because "you have to think of it as work, not entertainment"

News
By Catherine Lewis
Published 14 January 2025

Sakurai doesn't limit himself to "games based on my own preferences"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Super Smash Bros. Ultimate Isabelle
(Image credit: Nintendo)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

Super Smash Bros. creator Masahiro Sakurai may be the mastermind behind loads of iconic games, but he doesn't limit himself to only creating things that suit his own tastes, as he's now gone so far as to say he'd even make something that was "the opposite" of what he likes if he had to. 

In a new interview with Japanese site Nikkei Cross Trend (translated by Google, and verified with DeepL), Sakurai was asked what he thinks about when it comes to manufacturing games, and it primarily boils down to the "finished image" and "the users who will play it." 

"The job of making games is to create entertainment. However, if you are going to sell them, you have to think of it as work, not entertainment," he explains. "That's what it means to be a professional. Even if it's the opposite of what I like, I'll make it if it's necessary."

Latest Videos FromGamesRadar+
Watch full video here:

This does have a benefit for Sakurai, though, as he adds that he doesn't plan games based on his own preferences but rather with the ultimate goal of making players happy.

Going back to the point he makes about envisaging the final product, he notes that having "some idea" of what a game will look like when it's done is important, "because if you're making one big game, it's going to take years of time to figure out the path forward." This is also crucial if you're working with a team, since changing things part way through could confuse people. 

You may like
  • A screenshot of Fox McCloud seen in Super Smash Bros. Ultimate. Smash Bros creator says original games will be harder for AI to rip off, but they're harder to sell
  • Kirby and the World Beyond Smash Bros creator warns "an industry that loses its originality will simply die a slow death"
  • Elden Ring screenshot showing Ranni, a young woman with pale ice-y blue skin and a large brimmed witch-like hat Even after Elden Ring exploded, Hidetaka Miyazaki says FromSoftware doesn't make games for anyone

Back in October last year, Sakurai revealed that in the last three years, he'd completed a proposal for a new game, which has apparently been in development since August 2022. However, he didn't give away any details about it, and instead teased: "I'm sorry I can't share more about this project, but assuming that we're able to get it made, it should be announced sooner or later." 

Super Smash Bros creator says the $600k he spent on his YouTube channel was "an investment toward a brighter future for games," so it's fine he made no money off it.

Want more Switch 2 news?

Sign up to our Switch 2 Spotlight newsletter to make sure you get the very latest news on Nintendo's new console and its games every week

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
CATEGORIES
Nintendo Switch Platforms Nintendo
Catherine Lewis
Catherine Lewis
Social Links Navigation
Deputy News Editor

I'm GamesRadar+'s Deputy News Editor, working alongside the rest of the news team to deliver cool gaming stories that we love. After spending more hours than I can count filling The University of Sheffield's student newspaper with Pokemon and indie game content, and picking up a degree in Journalism Studies, I started my career at GAMINGbible where I worked as a journalist for over a year and a half. I then became TechRadar Gaming's news writer, where I sourced stories and wrote about all sorts of intriguing topics. In my spare time, you're sure to find me on my Nintendo Switch or PS5 playing through story-driven RPGs like Xenoblade Chronicles and Persona 5 Royal, nuzlocking old Pokemon games, or going for a Victory Royale in Fortnite.

Read more
A screenshot of Fox McCloud seen in Super Smash Bros. Ultimate.
Games Smash Bros creator says original games will be harder for AI to rip off, but they're harder to sell
 
 
Kirby and the World Beyond
Kirby Smash Bros creator warns "an industry that loses its originality will simply die a slow death"
 
 
Elden Ring screenshot showing Ranni, a young woman with pale ice-y blue skin and a large brimmed witch-like hat
Action RPGs Even after Elden Ring exploded, Hidetaka Miyazaki says FromSoftware doesn't make games for anyone
 
 
Mario moves along a brick wall in official art for Super Mario 64
Games Nintendo's Shigeru Miyamoto viewed the Rubik's Cube as his "eternal rival," not other game devs
 
 
Super Nintendo World
Nintendo Nintendo icon Shigeru Miyamoto says he's working on several projects right now
 
 
Nintendo
Games Shigeru Miyamoto says AI "provides an opportunity to reflect on what's really important" in game dev
 
 
Latest in Super Smash Bros
Kazuya holding kirby over a cliff side in smash bros ultimate
Super Smash Bros Super Smash Bros creator Masahiro Sakurai sometimes "sounds exactly like Goku," ex-Tekken boss says
 
 
Super Smash Bros. Ultimate
Super Smash Bros Super Smash Bros creator Masahiro Sakurai says it would be "impossible" to grant every fan request
 
 
photoreal burger and orange drink in kirby air riders
Super Smash Bros Super Smash Bros creator Masahiro Sakurai confirms those food JPEGs heal more based on how many calories they contain
 
 
Super Smash Bros. Ultimate
Super Smash Bros Now that Kirby Air Riders is out, everyone is making the same joke about Nintendo immediately asking Masahiro Sakurai to work on Super Smash Bros 6: "Alright. We let you make Air Riders. You know what comes next…"
 
 
A screenshot from the Kirby Air Riders reveal trailer, showing Kirby waving to the camera.
Super Smash Bros After conquering YouTube, Kirby and Super Smash Bros' Masahiro Sakurai is now getting a 160-page manga about his life and art
 
 
Super Smash Bros If you play a pirated Super Smash Bros exactly 69 times on N64, Nintendo's "sneaky" anti-piracy measure will "lull the illegitimate user into a false sense of security" and trap you as Mario forever
 
 
Latest in News
The Elder Scrolls 6 Sentinel
The Elder Scrolls Skyrim's lead designer hopes The Elder Scrolls 6: Sentinel finally fixes the series' ladder problem
 
 
World of Warcraft: Forever cinematic trailer screenshot shows a man looking seriously into the distance.
World of Warcraft World of Warcraft: Forever brought back a record number of lapsed players
 
 
PS5 Pro reveal from trailer
PlayStation PS6 doesn't need more power, ex-PlayStation boss says
 
 
Princess Ruto holds out her hand in The Legend of Zelda: Ocarina of Time remake
The Legend of Zelda Three Zelda: Ocarina of Times later, Eiji Aonuma is finally happy with the infamous Water Temple
 
 
hand holding PlayStation Portal with white backdrop.
Games Sony has "a good chance of winning" with a PS6 handheld, former PlayStation boss says
 
 
A woman points a gun at a man in The Expanse: Osiris Reborn
RPGs Dragon Age writer is "collaborating" on Mass Effect-like RPG The Expanse: Osiris Reborn
 
 
LATEST ARTICLES
  1. Bruce Nesmith also hopes for a "better implementation of mounts"
    1
    Skyrim's lead designer hopes The Elder Scrolls 6: Sentinel finally fixes the RPG series' "strange" ladder problem
  2. 2
    World of Warcraft: Forever brought back a record number of lapsed players, and has the biggest concurrent player launch in the MMO's history
  3. 3
    PS6 doesn't need more power, ex-PlayStation boss says, because "true innovation" would be making a $300 console again
  4. 4
    Three The Legend of Zelda: Ocarina of Times later, Eiji Aonuma is finally happy with the infamous Water Temple: "I think this, for me, is the best version"
  5. 5
    The Rings of Power season 3 star Robert Aramayo opens up about playing another iconic Lord of the Rings character in the show's upcoming flashback

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...