"Thank you, Monster Hunter": Japanese restaurant's sales jump after Monster Hunter Wilds gives millions of players a hankering for stretchy cheese

Monster Hunter Wilds characters share a meal
(Image credit: Capcom)

Monster Hunter Wilds continues the series' tradition of tempting players with cutscenes and animations serving up food so tantalizing, you have to resist the urge to dive into your screen and eat some yourself. The game's stretchy cheese naan has apparently been such an effective hunger-inducer for Japanese players that a Nepalese restaurant based in Tokyo, Japan nearly ran out of cheese amidst a rush of customers, and its official account thanked Monster Hunter for the added business.

As Automaton spotted, Monster Hunter Wilds has seemingly bled into real-world hankerings. Japanese social media has seen a wave of like-minded cheese-cravers, their hunger stoked by Monster Hunter Wilds, and plenty of them set their sights on Salam Namaste, a Nepalese restaurant serving dishes like curry, biryani, and of course, naan bread.

Austin Wood
Senior writer

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.

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