"It's almost like printing money": Former Sony exec says PC ports of PlayStation games are too valuable to ignore, and he wanted to see more first-party games come to PC
Shuhei Yoshida says he pushed for PC ports before Sony fully supported the idea
Weekly digests, tales from the communities you love, and more
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
Releasing PlayStation's big games on PC via platforms like Steam is "almost like printing money," says former Sony Interactive Studios president and indie initiative boss Shuhei Yoshida.
Speaking to the Sacred Symbols+ podcast (paywalled, and reported by Push Square), Yoshida says he advocated for PC releases of first-party titles when he was president, but Sony wasn't keen on the idea at the time. However, after testing the waters with a few ports – which, technical issues aside, unsurprisingly found success on PC – and, not to mention, the massive simultaneous launch of Helldivers 2, the company has come around and learned to acknowledge the value of PC gaming.
"Releasing on PC does many things: it reaches a new audience who do not own consoles – especially in regions where consoles are not as popular," Yoshida says. "The idea is that those people may become fans of a particular franchise, and when a new game in that series comes out, they may be convinced to purchase a PlayStation."
The immediate financial value of such ports is also undeniable. "It also adds additional income, because porting to PC is way cheaper than creating an original title," Yoshida adds. "So, it’s almost like printing money. And that helps us to invest in new titles now that the cost of games has increased."
PC is increasingly being seen as a growth market in a world where the console market hit maturity many years ago. This is especially true in Asia markets. Yoshida points to the prevalence of PC gaming in China, which has "a huge PC game market" but only "a growing but very small console market." The explosive success of Black Myth: Wukong, which sold the majority of its copies on Steam and in China, is a topical example.
Longtime Monster Hunter producer Ryozo Tsujimoto recently told GamesRadar+ that "there are more players than ever playing on PC, including in Japan," agreeing with the platform's growing importance.
Weekly digests, tales from the communities you love, and more

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.


