Steam might stop dev from releasing viral horror game just by ignoring them: "Be prepared for the game to be delayed until further notice"

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Welcome to Doll Town might need to delay its welcome

Yumi stands on a foggy street
(Image credit: Bad Wish Games)

Trouble in paradise? Maybe. Trouble in Doll Town? Definitely – it's now 24 hours before the viral horror game Welcome to Doll Town is meant to launch on February 13, and its developer still doesn't know if Valve will let it.

Recently, it feels like solo developer Bad Wish Games has been crowned king of my Instagram feed with clips of Doll Town, a cursed adventure game where the little girl Yumi must explore an abandoned town that used to manufacture lifelike dollies. "Doll Town now rots in silence and shadows," says the game's Steam description – but it's too much silence and too many shadows for Valve and other digital storefront owners, apparently.

The developer continues, "There is nothing I can do at that point. The game is fully ready, fully translated, fully playable. They do not answer my support tickets, they do not review my build… I'm stuck."

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Ashley Bardhan
Ashley Bardhan
Senior Writer

Ashley is a Senior Writer at GamesRadar+. She's been a staff writer at Kotaku and Inverse, too, and she's written freelance pieces about horror and women in games for sites like Rolling Stone, Vulture, IGN, and Polygon. When she's not covering gaming news, she's usually working on expanding her doll collection while watching Saw movies one through 11.

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