Take Two boss says Borderlands 4 is $70 instead of $80 because "we want to put out the best entertainment on Earth and we want to deliver more value than what we charge for"

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"I think our approach may be a little bit different"

Borderlands 4 character art of Amon
(Image credit: Gearbox)

Take-Two Interactive chairman and CEO Strauss Zelnick says Borderlands 4 is priced at a relatively modest $70 instead because the company just really cares about giving gamers a good value.

During the Q&A portion at the end of today's Take-Two earnings call, Zelnick was handed the softest of softballs when an investor asked why the company decided to price Borderlands 4 at $70 instead of participating in the recent trend in some AAA developers toward $80 games.

Jordan Gerblick
Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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