Not everyone is pleased by the rapid expansion of anime – not least because, according to some studio bosses, Hollywood sees it as a cheap way to create content.
Speaking at a recent Machi Asobi event (via Gigazine, translated by Anime Corner), CoMixWave Films founder Noritaka Kawaguchi (who helped produce several of Makoto Shinkai's films) and the studio's overseas business leader Mie Onishi sat down in conversation to discuss anime's far-reaching growth into the west.
Onishi replied, "That’s right… That’s why it’s not a good idea to animate everything. Anime is just one method, not a genre. In fact, what I hate these days is that when I talk to people in Hollywood, they ask me, ‘Can’t you make this as an anime?’ What lies behind this is something like, ‘It’s cheap if it’s an anime,’ which really pisses me off."
Onishi then went on to mock a request from a Hollywood executive, saying, "It would cost 20 billion yen to make a live-action movie, so can’t you make it an anime?'"
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