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  1. Hardware
  2. Retro
  3. Outrun Online Arcade - Xbox Live Arcade

Can all TV adverts be like this, please? Burger chain makes awesome OutRun homage in commercial

News
By Justin Towell published 9 May 2012

Palmtrees + milkshakes = win

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Ready for a dull advertisement pitch? Right, get this: Two guys decide it's time to go and buy milkshakes from their local drive-through. They drive there... and get served milkshakes! *Tumbleweed* That's it. No, really, that's the plot. Not likely to win any awards, is it? Ah, but there's a twist - the whole thing is drawn in the style of 1986 coin-op classic OutRun. And that's where it gets a bit special. Observe:

The synthesised MIDI soundtrack is an aural feast, the pixel art is big and chunky and even the perspective of the road outside the 2D diner is brilliantly unrealistic. Then there's the course map, the music select screen... even the wink from the blonde waitress is a perfect nod to '80s arcade idealism.

Above: Here's the advert on the left, echoing OutRun's famous music select screen

Article continues below
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Above: Sure, it's at night and they're skipping stages, but still - wonderfully observed

We don't even have Sonic Burgers in the UK, but now I wish we did. Now that's great advertising.

Source: Kotaku

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TOPICS
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Justin Towell
Justin Towell
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Justin was a GamesRadar+ staffer for 10 years but is now a freelance writer, musician and videographer. He's big on retro, Sega and racing games (especially retro Sega racing games) and currently also writes for Play Magazine, Traxion.gg, PC Gamer and TopTenReviews, as well as running his own YouTube channel. Having learned to love all platforms equally after Sega left the hardware industry (sniff), his favourite games include Christmas NiGHTS into Dreams, Zelda BotW, Sea of Thieves, Sega Rally Championship and Treasure Island Dizzy.

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