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Battlefield 3 video features Jay-Z and a new militaristic interpretation of the song 99 Problems

As the countdown ticks steadily down to Battlefield 3's October 28 release, the storm of promotions surrounding it has been quickly ramping up. The latest weapon in Battlefield 3's advertising arsenal pulls in the help of world famous rapper, producer, and entrepreneur Jay-Z. It's a gameplay trailer set to be broadcast on television Monday, September 26. We have a teaser for the trailer (or “treaser”), which contains snippets of fresh gameplay set to the Jay-Z track “99 Problems.” Watch it as many times as you'd like.

Part of the reason EA's Battlefield 3 media blitz has been so intense is because the game is coming out only 11 days before Activision's Modern Warfare 3. While Modern Warfare will almost certainly outsell its competition, Battlefield 3 is hoping to gain a larger share of the realistic combat shooter market. Because of this EA and Activision have been dueling with promotions, for example when one offered timed exclusivity for Xbox 360 DLC the other decided to give timed exclusivity to PS3. We expect it's only a matter of time before Activision sends us a treaser featuring an even better rapper/producer/entrepreneur's song over fresh gameplay footage.

Sep 23, 2011