Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • Submit your game clips
  • GDC
Don't miss these
Arc Raiders Shared Watch event update.
Third Person Shooters Arc Raiders dev uses clip of Shroud summing up "game dev in a nutshell" to reinforce how Embark "failed"
Future Games Show
Games Everything announced at the Future Games Show Spring Showcase 2026
Kratos approaches Aphrodite's bedchamber in God of War 3
God of War "The God of War sex mini-games were designed by women," which is why Aphrodite's bed looks "like a labia"
Mass Effect 2 - Garrus
Adventure Games The 25 best video game stories of all-time
Resident Evil Requiem Leon Kennedy
Resident Evil Resident Evil Requiem fans are imagining all the quips Leon would say in other games: "'Guess that's The Last of Him'"
Rosamund Pike as a bloodied Dr. Grimm in Doom
Action Movies Dwayne Johnson's Doom was so bad that one of his co-stars is surprised it didn't end their own career
best Tomb Raider games
Tomb Raider The 10 best Tomb Raider games of all time
A close-up of Grace talking with someone through glass in Resident Evil Requiem
Resident Evil Resident Evil Requiem Grace actor might be even more scared playing Capcom's horror game than her character is living it
Emily sits on a bed behind an orange banner that reads "on the radar"
Resident Evil Resident Evil Requiem's secret hero is the "damsel in distress" that redefines the trope
James holds the Alice stuffie in concept art by Jean Walter
Adventure Games Alice Madness Returns creator American McGee is making a spiritual successor, and he's not worried about EA
Resident Evil Requiem trailer
Resident Evil Resident Evil Requiem out of bounds sleuths uncover a horrifying truth about Grace Ashcroft: she uses Reddit
Dreamcast
Games The 25 best Dreamcast games of all time
Shadow (Keanu Reeves) in Sonic 3
Movies Every upcoming video game movie you need to know about in 2026 and beyond
Leon Kennedy drives a car at night in Resident Evil Requiem, with the GamesRadar+ On The Radar branding
Resident Evil 14 years later, Resident Evil Requiem achieves what the series' most controversial game couldn't
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
Roguelike Games After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
  1. Games
  2. Action Games
  3. Tomb Raider
  4. Rise of the Tomb Raider

Lara Croft's bizarre adventures outside of video games

Features
By Maxwell McGee published 3 November 2015

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Look to the Croft

Look to the Croft

Lara Croft was once the first lady of video games. While other mascots represented a single game or company, Lara epitomized '90s-era gaming as a whole. Her dual pistols, skimpy outfit, and cocksure attitude were the holy trifecta of escapist entertainment, promising Indiana Jones-style action with all the sex appeal that technology could squeeze out of 1996 hardware.

In her prime, Ms. Croft was poised to conquer the world. Her blocky visage started popping up everywhere. She appeared in comics, movies, had a street named after her, and was entered into The Guinness Book of World Records. Plus, she was one hell of a spokeswoman, hocking all kinds of wares, from credit cards to magazine subscriptions. These are some of our favorite examples of Lara's runaway popularity outside the realm of video games. Few others in our medium can claim such an eclectic list of accolades, sponsorships, and cameos.

Page 1 of 16
Page 1 of 16
Re\Visioned: Tomb Raider Animated Series

Re\Visioned: Tomb Raider Animated Series

This 10-part compilation of animated shorts did for Tomb Raider what The Animatrix did for The Matrix. Each episode was produced by a different artist/writer combo who bring their own distinct style to the world of Tomb Raider. Re\Visioned was released in 2007 via GameTap - an online gaming service that appears to be defunct now in all but name - but if you poke around YouTube you'll find a few intrepid users have excavated this series from the digital ruins.

Page 2 of 16
Page 2 of 16
She's a Guinness World Records holder

She's a Guinness World Records holder

At one point it seems Lara Croft and the Tomb Raider series held as many as six Guinness World Records, though today, Guinness' official website only recognizes two of them: "Best-selling videogame heroine" and "Most official real-life stand-ins for a videogame character." There's also an entry for "Largest collection of Tomb Raider memorabilia" held by Spanish collector Rodrigo Santos and his 2,383 pieces of Lara-related swag.

Page 3 of 16
Page 3 of 16
Angelina Jolie plays Lara in two movies

Angelina Jolie plays Lara in two movies

In a testament to Lara Croft's international popularity, two big-budget Hollywood movies were produced based on the Tomb Raider franchise. Angelina Jolie was cast in the leading role, and while popular opinion praised her portrayal of Ms. Croft, her acting prowess wasn't enough to rescue these movies from becoming a nonsensical mess. Both Lara Croft: Tomb Raider and Lara Croft Tomb Raider: The Cradle of Life received poor reviews, but they're still some of the best video game movies released yet (which really says something).

Page 4 of 16
Page 4 of 16
She's also an accomplished musician

She's also an accomplished musician

At some point in the mid-'90s, Dave Stewart - who's half of the French pop duo Eurythmics - met up with Rhona Mitra - a model and actress portraying Lara Croft in various ads at the time - to co-produce two concept albums about the famous archaeologist. Mitra recorded the lyrics for Lara Croft: Come Alive and Lara Croft: Female Icon in-character and - as the story goes - the recording studio itself was a boat sailing down the Amazon river. We'd expect nothing less from this globetrotting adventurer.

Page 5 of 16
Page 5 of 16
Lara Croft had a spot on the Walk of Game

Lara Croft had a spot on the Walk of Game

Created in 2005, the Walk of Game was the video game equivalent of Hollywood's Walk of Fame, honoring notable games, characters, and creators. Each entrant received his or her own custom floor tile featuring a little guy who looks suspicious like Commander Video from Bit.Trip Runner. However, in 2012, the area where the tiles were located was bought up by Target, who subsequently removed all those tacky stars. Who knows where they ended up.

Page 6 of 16
Page 6 of 16
There's a road in Lara's hometown named after her

There's a road in Lara's hometown named after her

Tomb Raider was originally developed by British developer Core Design, located in the city of Derby, England. In 2010, the citizens of Derby voted to name one of their new roads 'Lara Croft Way' in honor of their virtual hometown heroine. According to the BBC, Lara took home almost 90-percent of the vote, beating out an astronomer, a football star, and an engineer (all of whom are actual people).

Page 7 of 16
Page 7 of 16
She's been in several commercials, including Visa...

She's been in several commercials, including Visa...

See the commercial

I'm not sure how a Visa credit card is supposed to help you fight off a gargantuan, heavily armored monster, and because this commercial ends of a cliffhanger, I guess we'll never know.

Page 8 of 16
Page 8 of 16
...PlayStation...

...PlayStation...

See the commercial

Along with Crash Bandicoot and Sweet Tooth, Lara Croft was part of Sony's roving band of de facto PlayStation mascots. This particular commercial perpetuates the disgusting stereotype that every guy in the '90s had spiky hair.

Page 9 of 16
Page 9 of 16
...Pringles...

...Pringles...

See the commercial

In this extremely bizarre mashup of survival horror, Lara Croft, and (of all things) Pringles chips, our hero gets a completely out-of-character striptease from Ms. Croft for seemingly no reason after all seems lost. Jesus Christ, Pringles, if there's one thing I don't need to be while enjoying your product, it's titillated.

Page 10 of 16
Page 10 of 16
...G4 Media...

...G4 Media...

See the commercial

In a very postmodern move, G4 Media decided to present Lara not as an action star, but as just a normal, computer-generated human being with thoughts and feelings. This didn't make the commericals any less awkward, however.

Page 11 of 16
Page 11 of 16
...Sci-Fi Channel...

...Sci-Fi Channel...

See the commercial

Okay, while the whole Pong gag was played out even by late-'90s/early-2000s standards, Lara's sudden angry face does make me chuckle every time. Also, what's going on with Lara's butler in the background? Dude looks like a gargoyle.

Page 12 of 16
Page 12 of 16
...SEAT Auto...

...SEAT Auto...

See the commercial

Now this is your classic Lara Croft advert. I'm pretty sure that if you could summon a SUV out of thin air while playing the games, this brand awareness ability would've made Tomb Raider a lot easier. Also, if you're planning on jumping a lot of chasms in your vehicle, make sure you go with the SEAT Ibiza.

Page 13 of 16
Page 13 of 16
...Lucozade...

...Lucozade...

See the commercial

Lucozade - a UK-based brand of sports drink - saved Lara's neck a few time with the power of brand awareness. But are we really supposed to believe that, before venturing into an underground temple, Lara only packed a sports drink, energy bar, and some generic cola? No wonder those dogs are always chasing her - she's carrying a backpack full of snacks.

Page 14 of 16
Page 14 of 16
...and a used game store, or something

...and a used game store, or something

See the commercial

Your guess is as good as mine on this one.

Page 15 of 16
Page 15 of 16
Voodoo 5 graphics card

Voodoo 5 graphics card

See the HORROR

This video tears at my soul. I physically recoil from the screen, my chest tightening in apprehension of the horrors that are about to unfold - and they are many. Here we find some woman (who I'm confident is not being paid enough for this) delivering a new graphics card to what I assume is the winner of some contest. Mind-shattering levels of cringe-worthy discomfort ensue as the two spend what feels like an eternity together giving each other awkward hugs. The video ends with Lara fleeing in her jeep from this waking nightmare.

Page 16 of 16
Page 16 of 16
CATEGORIES
PC Gaming PlayStation Xbox Platforms
Maxwell McGee
Maxwell McGee
Maxwell grew up on a sleepy creekbank deep in the South. His love for video games has taken him all the way to the West Coast and beyond.
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter
Read more
best Tomb Raider games
Tomb Raider The 10 best Tomb Raider games of all time
 
 
Sophie Turner dressed as Lara Croft for the Tomb Raider television show wearing sunglasses
Adventure Shows New Lara Croft voice actor is hyped about Sophie Turner's Tomb Raider: "Lara looking mighty fine"
 
 
Lara Croft coming out of a jungle and smiling in Tomb Raider: Legacy of Atlantis
Tomb Raider Tomb Raider: Legacy of Atlantis wants to make Lara Croft's iconic T-rex fight feel like the first time all over again
 
 
A screenshot of Lara Croft during the Tomb Raider IV-VI Remastered bundle.
Action Shows First look at Prime Video's Tomb Raider TV show is giving us classic Lara Croft, and we're here for the '90s vibes
 
 
Tomb Raider
Action Shows Sophie Turner says her Lara Croft isn't a "sex bombshell"
 
 
Lara Croft holding two guns while smiling during the teaser for Tomb Raider: Catalyst.
Tomb Raider Tomb Raider's co-creator "really didn't want to alter" her, even after a whole new model was created for Japan
 
 
Latest in Tomb Raider
Lara Croft holding two guns while smiling during the teaser for Tomb Raider: Catalyst.
Tomb Raider Tomb Raider's co-creator "really didn't want to alter" her, even after a whole new model was created for Japan
 
 
Lara Croft coming out of a jungle and smiling in Tomb Raider: Legacy of Atlantis
Tomb Raider Tomb Raider: Legacy of Atlantis wants to make Lara Croft's iconic T-rex fight feel like the first time all over again
 
 
A shot from below as Lara Croft leaps across a chasm in Tomb Raider: Legacy of Atlantis
Tomb Raider Tomb Raider: Legacy of Atlantis leads say it’s essential to adjust the original’s difficulty for "modern player tastes"
 
 
Tomb Raider: Catalyst
Tomb Raider Tomb Raider: Catalyst picks up "years after" 2008's Underworld, continuing from the Legend trilogy after almost 20 years
 
 
Lara Croft staring out onto a landscape in Tomb Raider: Legacy of Atlantis
Tomb Raider Tomb Raider: Legacy of Atlantis is a reimagining of Tomb Raider 1 coming next year and it's everything I wanted it to be
 
 
Lara Croft holding two guns while smiling during the teaser for Tomb Raider: Catalyst.
Tomb Raider Tomb Raider: Catalyst is the new Lara Croft game and it kicks off a fresh chapter of Tomb Raider in 2027
 
 
Latest in Features
Marathon Triage runner
FPS Games I'm playing Marathon like a single-player stealth sim, and after 70 hours of sneaking I'm begging you to try a solo run
 
 
Resident Evil The Board Game map laid out on a black table
Board Games I've been playing this board game for years, but I didn't know how much it had taught me until I played Requiem
 
 
The Future of Starfield branding
The Elder Scrolls Everything Todd Howard told us about The Elder Scrolls 6, Creation Engine 3, and the future of Bethesda RPGs
 
 
The Future of Starfield branding
RPGs Here's the 5 biggest changes coming to Starfield this April, from interplanetary travel to more varied exploration
 
 
A side by side of a character from Hogwarts Legacy with and without DLSS 5
Desktop PCs There's upscaling, and then there's changing a game's art direction, and your GPU should only do one
 
 
Photo of the ear cups of the Skullcandy PLYR 720 wireless gaming headset.
Headsets & Headphones Should you buy an open-back headset for gaming?
 
 
LATEST ARTICLES
  1. Ryan Gosling as Ryland Grace in Project Hail Mary
    1
    When is Project Hail Mary on streaming? Speculation on the Prime Video release date
  2. 2
    First Dune 3 trailer teases an older Paul Atreides, Robert Pattinson's new villain, and battles aplenty on Arrakis and beyond
  3. 3
    Unofficial Animal Crossing PC port is here, offering the widescreen 4K experience the 24-year-old GameCube classic deserves
  4. 4
    The Seven Deadly Sins Origin codes (March 2026) for free Draw Tickets, Gold, and more
  5. 5
    Acer's Arrow Lake gaming laptops are heading our way this July, but it's going to take a lot to drag me away from last year's models

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...