WoW Week: Wrath of the Lich King, day 3

Jeff Kaplan, the lead designer on World of Warcraft, explains just how you'll itch that Lich

With each successive expansion, the “level-price” of entry is growing higher and higher. The Burning Crusade was designed mostly for characters that were already very high level. And now Wrath of the Lich King requires near-max level as well. So why do you have to be so obscenely powerful to enter Northrend?

As lead designer Jeff Kaplan explained on Monday,“Players between levels 30 and 40 already have so many things to do in WOW that they haven’t run out of content yet.”So inWrath of the Lich King, “it’s really all about the players who’ve reached max level, whether they solo or whether they PvP, whether they raid or roleplay: if they are max level they all feel that they want more.”

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