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THQ unveils new company logo

Game developer and publisher THQ has just unveiled its brand new company logo. The rebranding is meant to reflect the company’s “commitment to a new strategic and creative vision with an enhanced visual identity.” In other words, it’s supposed to look cool.

“Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,” said THQ president and CEO Brian Farrell. “By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible,” continued Farrell.

Above: Talk about tangible! We feel like we can just reach out and grab that curly “Q”


Above: THQ’s old logo for comparison

Farrell points to THQ’s upcoming first-person shooter Homefront – and creative partnerships with director Guillermo del Toro and designer Tomonobu Itagaki – as examples of THQ’s commitment to wow you with innovative titles.

What do you think of the new logo? We kind of miss the old one.

Jan 12, 2011

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37 comments

  • Ivan200X - January 13, 2011 3:22 p.m.

    No logo can be worse than the over-zealous Nether Realm Studios logo. http://www.netherrealm.com/
  • Ivan200X - January 13, 2011 3:09 p.m.

    The new logo is fine in my opinion. Though if you were to remove the black bar from the old one and turn the letters the same grey as the new one you're gonna get your decent logo.
  • PushesPaperInACircle - January 13, 2011 2:44 p.m.

    Doesn't matter what their logo looks like. Could have saved the money developing that and poured it into the new Red Factions. I miss my sledgehammer...
  • chrisbarker1980 - January 13, 2011 1:36 p.m.

    Could not care less about a logo. I do like the direction THQ are heading tho. More creativity and innovation, god knows we need some. Lets hope they back it up tho, and don't do a 180 if they new IP's don't sell like Call of Duty.
  • pr0tostar - January 13, 2011 1:20 p.m.

    I'm just not SEEING their approach to visual identity. *Obnoxious self-humored chuckle.*
  • DreamWeaverPL - January 13, 2011 1:13 p.m.

    I think the new logo is very nice. Besides, I really like when a change like this is done because something is changing in a particular brand. It's not like the pepsi logotype change from 2008, it's the same old pepsi, lol (although i like the current pepsi logo too).
  • Catalyst - January 13, 2011 10:21 a.m.

    sorry for the double post: was == wasn't
  • Catalyst - January 13, 2011 10:20 a.m.

    If the title of the article was "THQ unveils new company logo" I could have sworn Apple was releasing (excuse me: rereleasing) something
  • wcatdoor - January 13, 2011 6:38 a.m.

    old logo brings back memories of crap games i thought were good as a kid.
  • BlindMarksman - January 13, 2011 4:05 a.m.

    So... What´s with everyone "Dullifying" their logos recently?
  • Crimmy - January 13, 2011 2:15 a.m.

    New logo = Balls.
  • celticsfan645 - January 12, 2011 11:28 p.m.

    db1331 Why yes, yes it was. ITHQZ is the international timid hybrid quail zoo. It is a place where refuge is granted to shy being that are half human and half quail. People also throw peanuts at them.
  • Limbo - January 12, 2011 11:27 p.m.

    I was never a fan of the THQ logo and it looks like it's staying that way.
  • shinyscizor93 - January 12, 2011 11:18 p.m.

    I miss the old one.
  • mockraven - January 12, 2011 10:42 p.m.

    This is one of those sad cases of "I see what they were trying to do." Not sure what's with the 'Q' hatred, though. It doesn't look like a letter anymore and just seems slapped on as an afterthought. It kind of reminds me of all those stupid Pepsi logos. Who cares if a logo "grins," "smiles," or "smirks"? In other words, the "new" and "creative" logo doesn't win me over. Recaptcha: Hobbs, muctarts (sounds like poptarts only nastier)
  • spawny0908 - January 12, 2011 10:01 p.m.

    No sir I don't like it...
  • KnightDehumidifier - January 12, 2011 10 p.m.

    The old THQ logo reminds me of the by-product of the 90's "EXTREME" era. An era of No Mercy, gone and gone forever. My reCAPTCHA words are loss and hateelly, sums up the populace to this.
  • Jacko415 - January 12, 2011 9:41 p.m.

    RARE.
  • NeonSalmon - January 12, 2011 9:24 p.m.

    It's ok, the old one wasn't anything special either so I don't really care... It's not like the whole Rare thing.
  • kingdom - January 12, 2011 9:17 p.m.

    Yikes =X

Showing 1-20 of 37 comments

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