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TGS 2011: Nintendo releasing Pink Myst 3DS in Japan

Nintendo has a lot of work to do if it wants to the 3DS to attract more female gamers. As you can see from this handy chart, the Wii and Nintendo DS seem to be equally popular with both guys and gals. The 3DS, on the other hand, is a bit more of a sausage in comparison. Clearly, nurturing the Nintendo 3DS’ female audience is important, and the best way to grow the pink side of this bar is with, well, more pink.

That’s right! In order to woo more women to its handheld, Nintendo has announced that a pink version of the 3DS will be made available in Japan this October. Officially called Pink Myst, this system will hopefully do what their software library could not: sell the 3DS to women. No US release has been given as of yet, but the impressive sales of the pink DS in America (and the recent announcement of a Metallic Rose DSi XL) make it very likely that it will make its way over to the states.  

We’ve reached out to Nintendo PR in the meantime to shed some light on the situation and let us know when the prettier, pinker, and mistier, 3DS will be available outside of Japan. If they don’t arrive before the end of 2011, we suggest releasing the system early in February. That way we can pretend it’s a Valentine’s day gift when we pick it up for ourselves with a dozen roses and a box of chocolate (also for ourselves).

Sep 13, 2011

7 comments

  • KolbitosFruitJuice - September 13, 2011 8:39 p.m.

    Yeah the pink thing was pretty dumb, but I thought most everything else was pretty good. Friggin Mario tennis baby! Possibly even more exciting than mario kart.
  • 510BrotherPanda - September 13, 2011 7:49 p.m.

    'Pink Myst'...it's either trying to garner support from the people who bought that really popular PC puzzle-adventure game, or... ...it's trying to reference the color of "friendly" menstruation.
  • D0CCON - September 13, 2011 5:57 p.m.

    I think the light blue works pretty well for both genders. I never did get pink. I have NEVER seen a guy with a pink handheld before, so that cuts off half of your potential audience and I know plenty of women who would choose that light blue over the pink (heck, many would choose red or black first).
  • SideOfBeef - September 13, 2011 5:10 p.m.

    I'd propose that the 3DS is only trending towards male right now because it's mostly selling to hardcore gamers right now, which is mostly a male audience. A colour might swing the sales numbers, but it's not solving the real problem.
  • EnigmaSpirit - September 13, 2011 5:29 p.m.

    Women can be real gamers too, though I'm certain there were a ton of 8 year old girls that bought freaking "imagine babysitters" or whatever the hell. I would much rather not have any shovelware than have more of a market for 8 year olds.
  • Stuv - September 13, 2011 5:41 p.m.

    Does shovelware matter though? It doesn't hurt the hardcore gamer cause we know what we're looking for in a game, and it only serves to boost sales for the 3DS, which is great for Nintendo. I wouldn't mind if it game to the 3DS.
  • SideOfBeef - September 13, 2011 7:40 p.m.

    They can be, but for the mostpart they aren't and we're talking about the current market state. I'm not saying that "hurp durp girls want shovelware" but that everyone wants quality games. The DS had that, meaning it appealed to everyone, making for an approximately equal gender distribution. The 3DS doesn't have that same quality software, so I suspect its largest market is hardcore fans who I have to imagine are mostly male.

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