SSX dev diary tries shamelessly to play down gritty reinvention fears, and miraculously convinces us

It's not unusual for a piece of video released by a game publisher to have a strong PR message. Let's face it, dev diaries exist as entertaining ways to deliver PR in the same way that cakes exist as entertaining ways to deliver sugar. Without the corporate message, they're devoid of purpose. It's been a while though, since I saw one trying so hard to deliver such a specific message as this vid for the new SSX. And that message, rather gloriously, is "Don't worry about that dark and gritty bullshit in the teaser trailer; this is proper SSX"

And weirdly for one as cynical as I, I'm very close to won over. Watch it and find out why.

Okay, no game footage (except SSX3 on the PS2, doubtless a calculated yell of "Hey guys, we're playing SSX3! You love SSX3, right!?"), but yikes, would you look at that production art. The track design concepts look like they could have appeared in SSXes Tricky and 3 no problem at all. In fact they look exactly like the unlockable concept art in SSX3. And the explanation of the new SSX's survival element? If it's true, and that controversial early teaser just misrepresented a philosophy of more mental tracks, then I am categorically back in. And you know how seriously I take my beloved SSX.

Also, note how the previously-touted "Deadly Descents" subtitle is mentioned precisely nowhere. It's not even on the title card at the end. A conscious image shift back to the friendlier tone of the original games? Definitely, I reckon. For now all we can do is wait and hope that the very specific message of this particular vid turns out to be the truth behind this new SSX and not just a panic-managed wool-pulling excersise. For now though, I am certainly willing to believe it.

What do you reckon? Are EA redressing some overzealous misinformation from the earlier trailer? Or is this all just a smoke-screen to diffuse fanboy rage?

April 4th, 2011


  • shyfonzie - April 6, 2011 2:31 a.m.

    @ 2:39, that artist has an asian fetish. ...Like most artists.
  • Spybreak8 - April 5, 2011 8:03 p.m.

    I've decided not to get excited for this game until the reviews come out. I absolutely loved, and still do, SSX3. Just make a HD remake of that with multiplayer, leaderboards, avatar awards and achievements. I'd be all over that.
  • Fafnir - April 5, 2011 7:29 p.m.

    @HaVoK308 I think what they meant was that they go back to the SSX3 style and try to forget about how shit SSX on tour was (in comparrison). I also hope they get back to normal controls instead of the "realistic" SKATE style.
  • Fiirestorm21 - April 5, 2011 12:42 a.m.

    @QWERTYCommander Indeed, one of the guys in the video even said so. I'm excited.
  • HipsterKitten - April 4, 2011 10:54 p.m.

    I think the gritty tone seemed super bad ass. There aren't many serious snowboarding games out there I and I think that'd it be awesome and new.
  • Robusken - April 4, 2011 9:39 p.m.

    Err whatever they do I just hope they don't stick with the whole gritty seriouse tone of the trailer.
  • RandyTandy - April 4, 2011 9:32 p.m.

    What the mother of fudge... This is not the SSX they showed those many months ago. The concept art looks like a far cry from the 'survive until the blood rushes to your eyeballs and you can't survive any more - just like real snowboarders!' sim-like angle they seemed to be taking. Also, at the end, the guy (they all introduced themselves but I forgot all their names two seconds after) kept reinforcing the game's arcade-qualities. It's like they were jumping up and down and pointing at the men at the end saying, "These men have worked here before. It's okay. They will show us the light". Thing is, how far are they into development? Isn't the game supposed to be out at the end of this year? Can they pull a stunt like this (hardy har) so late into development? The subtitle seems to have gone so here's hoping that horrible vision from the teaser trailer has gone with it. I'm expecting some mightily cool (Tic Tacs cool. No wait...Trebor Extra Strong Mints cool!), gameplay footage at E3 this year. Make it so!
  • CyberianSun - April 4, 2011 9:20 p.m.

    Well if the tracks are anything like the concept art from 3 then we are in for one hell of a game
  • dunc12 - April 4, 2011 8:35 p.m.

    I saw SKIS in that concept art, something this series needs more of in my opinion =]
  • QWERTYCommander - April 4, 2011 5:43 p.m.

    I even heard that some of the people that are working on this game also worked on Tricky.
  • QWERTYCommander - April 4, 2011 5:42 p.m.

    @JapanJack Batty: "And these guys have a rich history with SSX..." One of the guys even said that he worked with 3 and OT.
  • BurntToShreds - April 4, 2011 5:17 p.m.

    I honestly can't blame them for wanting to try something new. I just hope that they're able to incorporate it with the feel of the previous games.
  • deathcab4booty - April 4, 2011 4:38 p.m.

    I'm confident it will be good no matter the tone. It's been a long, long time since I've strapped on my virtual bindings.
  • HaVoK308 - April 4, 2011 3:59 p.m.

    "How we are reinventing it, how we are staying true to what it was" Contradiction.
  • CitizenWolfie - April 4, 2011 3:48 p.m.

    I've watched it a couple of times now but something doesn't seem right. I know what I said above but if anything, this video seems like it's the joke. The concept art looks far too cartoony given what's already been confirmed. I happen to love the way previous SSX games have looked but the ones in the vid look the polar opposite of the reveal trailer's art direction. The fact that when they appear on screen the logo only says "SSX" makes me think they're actually showing art from the original SSX. The other thing is that he said it'll still be about the tricks. That the OTT madness of old will be intact. Now I've read from a bunch of sources and dev interviews that EA have confirmed the control system will be similar to that of Skate. Skate's control system works as it mimics the way a skater would pull off jumps and tricks. Using a "realistic" control system to pull of a 1080-inverted-Worm-quadruple-backflip sounds off to me. tl:dr - Given the time of year, could this video be an April Fool's prank that we're only just seeing?
  • AlmightyFuzz - April 4, 2011 3:40 p.m.

    I think this highlights a problem that Cliff Bleszinski talked about in his GDC talk; that devs need to take more control over (preferably actually hold the rights to) their games and IP. Had this happened, I don't think the, what now appears to be, mis-representative trailer would have been shown. Valve seem to understand this as they personally made the adverts for Portal 2 themselves.
  • Peguin - April 4, 2011 3:32 p.m.

    I really hope its all the fun of ssx 3 and tricky....i really dont want the 'gritty' image. Please EA give us what we want
  • Japanjack - April 4, 2011 3:31 p.m.

    LOL. There is nobody from the original team.
  • CitizenWolfie - April 4, 2011 3:16 p.m.

    I'm still hoping the original trailer is one big practical joke. Like "haaa! Not really, here's the real SSX..." First?

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