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PS3 product placement pole-axed by Halo reference. Faces likely palmed

Remember when Resistance 3 was outed last year? Remember how it turned up on a billboard being used as set dressing for an as-yet unreleased movie? Well the reasons for that situation have just become clear. And they're a bit suspicious and a lot funny. It seems the whole thing is part of a PS3 product placement job, but the problem is, no-one seems to have told the director. Or the cast. Who seem to be Xbox fans.

The film in question is Battle: LA, an alien invasion flick due out next year. March next year, to be exact, which gives us a pretty probable guess at when Resistance 3 will be hitting. The reason for the shameless bit of cinematic pluggery is simple. Battle: LA is being released by Columbia Pictures, and Columbia Pictures is owned by Sony. The joys of being a cross-media giant with a promotional pie for every finger.


Above: Star Aaron Eckhart gets up to speed on his lines

Of course, a sci-fi movie pitching human marines against marauding aliens on the streets of contemporary LA (which B: LA conveniently is) is always going to pull in a gamer crowd. There's a certain demographic cross-over you can just rely on. But it seems no-one's taking any chances. At a recent Comic Con panel, director Jonathon Liebesman made a point of communicating that the film is very much inspired by first-person shooters. Apparently because there are first-person bits in it. And shooting.

To be fair, cinema was using the first-person perspective long before video games were, so we're hardly talking about a radical cinematic evolution here. But hey, if it gives the studio another bulletpoint with which to entice its desired moviegoers, and isn't another cavalcade of cinematic atrocity like the first-person bit in the Doom movie was, then good times all round. Though whether there was any pre-Comic-Con pressure from Sony to bring in more shooter fans so that they could gaze upon the glory of its giant Resistance 3 billboard (and the probable load of game trailers before the movie starts), we couldn't possibly speculate.


Above: The cheeky chappy in question

If so, someone's getting a memo on Monday morning. The games Liebesman referenced? Sony properties were they? Or perhaps a safe, console-neutral sci-fi shooter series, like Half-Life or Crysis? No. He mentioned the very-much-in-bed-with Microsoft Call of Duty. And then Halo.

And when further reiterating the important FPS message, star Michelle Rodriguez said that when watching footage from the film, she had 'literally grabbed my hands like an Xbox'.

Palms. Faces. Good friends they are.

20 comments

  • Joshin69 - July 26, 2010 9:21 a.m.

    Sure Jacko415, all these games suck! Valkyria Chronicles, Ratchet and Clank: Tools of Destruction, Metal Gear Solid 4: Guns of the Patriots, ModNation Racing, MotorStorm, MLB: The Show, inFAMOUS, Killzone 2, LittleBigPlanet, Demon's Souls, God of War Collection, God of War 3, Heavenly Sword, Heavy Rain, Everybodys golf, world tour, Joe Danger!!!
  • Jacko415 - July 24, 2010 1:06 a.m.

    man do PS3 exclusives suck. except uncharted
  • Gameguy94 - July 23, 2010 9:54 p.m.

    Hard to be excited for Resistance 3 after the shit storm that was Resistance 2.
  • Mcan50 - July 23, 2010 8:23 p.m.

    So I guess being that a skyscraper and the statue of liberty are both shown in the billboard, the finale must be set in NYC???
  • EnragedTortoise1 - July 23, 2010 6:59 p.m.

    sigh...
  • Clovin64 - July 23, 2010 6:45 p.m.

    It sometimes seems that Sony have a hard time promoting their PS3 exclusives compared to Ninty and Microsoft.
  • AqueousBoy - July 23, 2010 6:27 p.m.

    That's not how product placement works. Firstly, the director and cast have nothing to do with the deal. Secondly, they're not required to pander to Sony.
  • ADiN4Brawl - July 23, 2010 6:12 p.m.

    the bilboard reminds me of district 9
  • Vitoruss1 - July 23, 2010 5:56 p.m.

    Mr. Houghton, you have been very prolific this week!
  • TheSpanishAnnounceTable - July 23, 2010 5:48 p.m.

    @IHateMakingUserIDs Oh You *wags finger and Smiles*
  • CH3BURASHKA - July 23, 2010 5:27 p.m.

    D'oh!
  • IHateMakingUserIDs - July 23, 2010 4:39 p.m.

    Wha choo talkin' 'bout Willis? Sorry, but it had to be said.
  • sleepy92ismypsn - July 23, 2010 4:28 p.m.

    I was starting to think Resistance 3 wasn't happening. where the hell are some screenshots or trailers.
  • Joshin69 - July 23, 2010 4:18 p.m.

    @Mechamorbo I think the point is its quite funny for a slow news day
  • oufour - July 23, 2010 4:11 p.m.

    don't care, I'm just excited for resistance 3.
  • Mechamorbo - July 23, 2010 4:07 p.m.

    How is this even a story? Seriously?
  • MrDuracraft - July 23, 2010 3:54 p.m.

    @WillisTron & infernox That's really apples and oranges, you can't compare a handheld to a console. Although I would agree with you, it doesn't really mean anything when you say it.
  • Joshin69 - July 23, 2010 3:43 p.m.

    Will Jonathon Liebesman & Michelle Rodriguez ever be seen in the same sentence with Columbia Pictures again?... Willis Tron. well done, that was so on topic... Beats them both at FPS? As if you'd know. Anyway resent reports show that its PC that beats both Xbox (don't you mean 360) and PS3 when it comes to FPShootery
  • infernox - July 23, 2010 3:22 p.m.

    i agree with willis
  • WillisTron - July 23, 2010 2:39 p.m.

    3DS beats BOTH Xbox and PS3

Showing 1-20 of 20 comments

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