Nintendo reportedly controls 70% of the Japanese gaming market

For the past couple years many people have been chanting the mantra that Nintendo needs to give up the hardware business and transition into a software-only business releasing games on other consoles as well as the iPhone.

However, new numbers shine a bit of a light onto why Nintendo might be a little reluctant to leave their position as a hardware manufacturer. In short: the Japanse games market may be slowly flagging, but Nintendo's killing it. In the latest sales charts from Japan, games on their consoles represented 70% of the Japanese gaming industry. Though it's unclear if those numbers included mobile and PC games.

Nintendo's New Super Mario Bros. 2 on the 3DS is leading the charge with nearly 150,000 sales during the past week, aided in no small way by the success of the 3DS which Wired notes has been at the top of the Japanese charts for quite a while now.

Nintendo's success in the West may be more up for debate, however it hardly seems like it's time for Nintendo to abandon ship and layoff their entire hardware department. They've clearly got a lot more gas left in the tank. That said, the stakes get higher and higher every time Nintendo launches a console, and the whole industry will be watching when they launch the Wii U later this year. 

Nintendo has said this is the largest share of the market they've held in five years. However, it's not entirely clear if that's due to Nintendo growing, or the rest of the industry shrinking.




  • LordZarlon - August 24, 2012 8:16 p.m.

    As adult gamers we like to ignore how important the younger gaming market is. How many of us can say that our earliest gaming experience was with some Nintendo console? Many of us can. I liked the Wii but I didn't love it. It is easily my niece and nephew's favorite console. Ten's of millions of children will have the same sentiment. Those are the people that, 20 years from now, will be saying that the Wii was their first system and will wax poetically about it like we do now about the NES or SNES.
  • tehtimeisnow - August 24, 2012 3:20 p.m.

    ha ah yah rite i bet u there not factering in the iphone if they did then it would ovbuiousely control most of the market and i also find it hard to belief more people play nitedno then they do xobx over there
  • DonnyKD - August 25, 2012 5:53 p.m.

    "ha ah yah rite i bet u there not factering in the iphone" We don't factor crap. "i also find it hard to belief more people play nitedno then they do xobx over there" I also find it hard to believe you made it past the first grade. God knows how many times you failed your tests.
  • lancevance821 - August 26, 2012 6:04 a.m.

    xbox is dead last in Japan and always will be. The Japanese companies have it locked down. Sony and Nintendo have the games that are big in japan. Xbox games 8 out of 10 are just shooters.
  • Redeater - August 24, 2012 3:01 p.m.

    As much as I hate Nintendo for ushering in motion control I hope they are always around. I have many fond memories of growing up with my NES and SNES.

Showing 1-7 of 7 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000