New way to get people to play your game: kidnapping

The press release makes it sound more exciting than it actually is, ie. illegal. But it's a new one on us: to promote the launch of Alan Wake in Australia, a group of gamers were kidnapped, driven to the most haunted place in Oz and then 'made' to play the game, while connected to a heart rate monitor.

Above: One of the unfortunate 'victims' tries to hide his fear behind a smile 

Described as The Alan Wake research project, presumably because it took place in an abandoned hospital and the subjects were 'tested on' this is one of the more creative PR stunts we've heard of in recent months. The video below shows that the people kidnapped had a strange case of Stockholm syndrome; as you might expect if the result of you being abducted was that you were one of the first five people to play Alan Wake in Australia.

As a spokesperson for the 'kidnappers' admits, "They probably would have played it willingly - but it was more fun this way."

Above: Detainees were kept in solitary confinement and made to play a brand new videogame. Result! 

You can find more images of the proceedings on the Xbox360AlanWake Flickr page.

And BTW - what game would you be most annoyed about being kidnapped to play?

May 12, 2010


  • CH3BURASHKA - May 13, 2010 4:09 a.m.

    Pretty cool idea. I'd have been terrified, especially if it was impromptu (which it wasn't, but whatever).
  • Clovin64 - May 12, 2010 6:31 p.m.

    When you ask us if we would like to be kidnapped and made to play a game you are being to vague! What kind of TV would the game be played on? Will the kidnappers provide food? Will they seat me on a comfy chair? Will the kidnappers be warm and friendly of cruel and brutal? Will there be central heating in the location they bring me to? Will the kidnapper be attractive? (even if its a man whos strangly delicate and feminine in nature?) And crucially, will the title of the game they make me play involve the the words "Last" and "Guardian"?
  • Zack117 - May 12, 2010 4:48 p.m.

    I wouldn't mind being kidnapped and forced to play a videogame. I'm constantly interrupted while playing modern warfare 2 to the point where i have to turn off the game and only play at 2 in the morning.
  • malakai - May 12, 2010 4:05 p.m.

    i was kidnapped once but it was actually a trick by my mates into gettin my signed pirates of the carribean pic
  • DaBadGuy - May 12, 2010 2:30 p.m.

    If I was kidnapped and forced to play any of the Imagine games, I would kill the 'napper and myself. On the contrary, even if it it's not a press stunt, and someone kidnapped me and to keep me preoccupied plopped me in front of a tv and let me play an early copy of Metal Gear Solid Rising that they had stolen, that would be aces. Of course, after I beat the game, I would take the disc out of the tray, snap it in two and slit the kidnapper's throats with it and make my escape.
  • WickedSid - May 12, 2010 1:53 p.m.

    I... was kidnapped... and made to play...*sob*... Party Babyz! Oh God!! The horror! I will forever be hindered by the images of partying babies... Who the hell thought that game would be a good idea?

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