It's tough to present at an E3 press conference. Whether you're an executive, developer, or professional dancer, you're in charge of making a specific product look good to hundreds in attendance and millions watching around the world. One awkward moment, and BOOM! Twitter, NeoGAF, and a GamesRadar feature are poking fun at you.
As with the undersole of an Xbox Avatar's shoe, we'll never really know what it's like to face the unique pressure of being on-stage for an E3 showcase. But as the people behind the following moments can assure you, it's not all fun and games. Typically, E3 is full of cringe-worthy moments--and while E3 2014 wasn't nearly as awkward as its predecessors, there were still plenty of wince-inducing gaffes and painful jokes. Here are those moments that made us pause, before uttering "Uh...what was that?"