You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
***Update*** Confusion reigned supreme over who owned the URL in question here, so let's try this story again, eh?***
All's fair in love and Modern Warfare, right? At least, that's what someone seems to be thinking. Amazingly, Activision has overlooked the need to own the domain name www.modernwarfare3.com which has allowed an unknown party to redirect any traffic to that name squarely onto Battlefield 3's official website. Ouch.
Above: One of the best PR stunts in modern history? Or just lighting the fuse of an Activision-shaped bomb?
Interestingly, if you type 'www.battlefield3.com' into the address bar it doesn't go to the same site, but still an official Battlefield splash page.
It's worth noting, of course, that less than a month ago, the internetwas ablazeafter Battlefield's executive producer Patrick Bach claimed that his game is not in direct competition with Modern Warfare 3. He told PSM3:
"Everyone wants there to be a fight between us - and I understand that - but the problem is if you say it's a 'fight,' you're assuming you're competing at the same sport. We have so many things in our game that aren't a part of Modern Warfare, so it really comes down to personal preference. You choose based on the depth you want, the maturity level, your own personal taste... it's all about how you get your fix."
If there's one thing this interesting situation does not exude, it's maturity. Still, it looks like the fans are going to see that fight they wanted after all. Expect there to be plenty of casualties in this war, in which there can only be one winner. Our money's on... er... Bodycount. Yup.
12 July, 2011
