has reported a massive retail victory for Call of Duty:
Modern Warfare 3. In addition to taking home “Best Shooter”
honors from Spike TV's Video Game Awards over the weekend, and also
taking top spot in NPD's US November numbers, the
latest in Activision's lucrative FPS series was today revealed to
have crossed the $1 billion sales mark in just 16 days following its
release on November 8.
Activision's estimation, this achievement trumps the film Avatar's
17-day $1 billion sales record set in 2009, making Modern Warfare 3
the new entertainment property to beat. Moreover, the publisher
revealed its Call of Duty Elite service has recruited over six
million registered players and over one million premium accounts to
its ranks – far outpacing the rate of initial growth clocked by online services like
Xbox 360, Netflix, and Hulu Plus.
the franchise continues to set records, our fans still seem to want
more, demonstrated by our record setting start on Call of Duty Elite,”
said Activision Publishing CEO Eric Hirshberg of its digital
occupation, adding, “We are committed to helping everyone connect,
compete and improve their game, Call of Duty style.”
Warfare 3's billion dollar milestone is impressive, but far from
surprising. Last month, it was revealed the sequel had broken
the five-day record for sales across all forms of media with global
earnings of over $775 million. This beat out the previous record
holder, Call of Duty: Black Ops, by over $100 million dollars, and
bumped Call of Duty's lifetime profits to somewhere in the
neighborhood of $6 billion.
In short: whether you love it or hate it, Call of Duty
will outlive us all.