Due to a strange psychosis which swept the US last Thursday, millions stood outside before the sun rose on Friday morning to be among the first to buy shopping carts full of things they don't need. The mass psychotic episode, which scientists are calling "The Event," has since abated, and while its full impact is still being tallied, Microsoft has announced that it pushed the total number of Kinect units sold to over 2.5 million worldwide.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft, to the person writing the press release.
“With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
Above: If you stacked every Kinect unit sold end-to-end, they'd probably fall over
According to Microsoft, retailers, reviewers and analysts are calling Kinect "a must-have gift this holiday season." We're pretty sure that's what Microsoft is calling it, but OK, someone else probably said it too.
Meanwhile, The Event remains unexplained. Surprisingly, NBC has apparently been covering the phenomenon every Monday since September, but I haven't found anyone who can offer any details about it. Many only recall a series of slow zooms, and claim that they have no idea what's on NBC aside from 30 Rock, Community, The Office, and that one douchebag.
Nov 29, 2010