'Mature' 3DS games to have black boxes in Japan - will they here?

Nintendo hasn't done much recently to grab the attention of the "M-rated crowd" and its love of bloody shooters, and it hasn't really needed to - the Wii may not be where we look for the best shooting experiences, but it's got lots of other lucrative bases covered. That said, when it comes to the 3DS, Nintendo may be planning to make the presence of violent games known right off the bat.

If this image of the upcoming Tom Clancy 3DS box art is any indication, it looks like Nintendo will be packaging its more intense games in black cases.

This is something that Nintendo has experimented with in Japan with Wii games, but we wonder if it might transition over to North America and Europe with the 3DS. It seems like a win-win situation to us - we can instantly recognize games which involve blowing stuff up, and parents can instantly recognize which games may not be suitable for their children.

In Japan, the black Wii boxing is used for all games with a ZERO C rating, or something more restrictive. That's the equivalent of an M-rating in the US.

We don't know what Nintendo's plans are, so we'll just have to wait for some North American or European box art to be revealed to find out.

[Source: Tech Pinger]

Jan 18, 2011

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  • ericeman - January 20, 2011 4:01 a.m.

    It's difficult to tell whether or not something like this would actually benefit that "hardcore" market. It may make mature titles more attractive but it could just as easily put them behind glass. I too doubt this will make it Stateside but it would be interesting to see what effect they'd have.
  • Sy87 - January 19, 2011 6 p.m.

    I highly doubt the U.S. will get awesome cases. As seen in previous features Japanese box art is awesome compared to Western culture art. That said darn them for having the best stuff. I want cool black boxes because you know its cool. I blame American marketing students what do you know about awesome!
  • FauxFurry - January 19, 2011 4:39 a.m.

    @Cwf2008-I was refering to both.I was just having fun with a pun there,actual chromatic properties of black box devices notwithstanding. It might be worth a worry if games with black packaging wind up locked away from sight,the black boxes become associated with games of little merit but high shock/schlock factors or if they end up confused with E or T rated games whose packaging or logoes just happen to have a lot of black in them. The fault with the last one would be on whoever designs those boxes,though,if it wouldn't be intentional.
  • Defguru7777 - January 19, 2011 12:35 a.m.

    Well, black looks cooler, and at least parents will be able to spot mature games. Good move on Nintendo's part I'd say.
  • shawksta - January 18, 2011 10:40 p.m.

    Why should we care? If it DOES happen maybe Parents will be MORE RESPONSIBLE about getting ANYTHING to their kids and then complain after watching them playing the games.
  • QWERTYCommander - January 18, 2011 10:14 p.m.

    This sounds like an awesome idea. The white "Nintendo DS" sidebar looks really out of place on my copy of Dementium II.
  • Cwf2008 - January 18, 2011 10:09 p.m.

    @FauxFurry: Are you talking about actual boxes that happen to be black, or an airliner's black box, which is in reality orange?
  • FauxFurry - January 18, 2011 9:44 p.m.

    Putting aside the fact that black boxes tend to be the only thing left intact after an aerial disaster,this surprisingly doesn't go nearly as far as one of Nintendo's past attempts to mark a game as being for someone other than the demographic typically associated with the big N. Conker's Bay Fur Day shipped in an opaque wrapper possibly meant to evoke an adult magazine,not so much to protect the wee nippers from the horrific soul scarring sight of an anthropomorphic squirrel standing next to an over-sized title logo but to prevent parents from making the wrong buying decision for their children based upon association of anthropomorphic animals with parent-friendly content,something made into a veritable law by Walter Elias Disney. Both approaches are preferable to just cutting content as they did in the 8-bit/16-bit era. That was the real disaster one would expect to turn up a black box or two.
  • oneshotfinch - January 18, 2011 9:11 p.m.

    Isn't there a big D on the box? :S
  • bobbybroccoli - January 18, 2011 9:02 p.m.

    A black wii case? I'd probably die of shock. Nintendo NEVER strays from the norm.

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