Madeleine McCann referenced in new Halo 3 trailer?

[UPDATE: Bungie has now responded to this issue its official forums, stating that,

"As always, all of the characters in our games are fictional. Any similarities between real life and the characters in our games are purely coincidental.
That said, this is both an unfortunate and untended [sic] coincidence."]

This is strange. This is very strange indeed. While poring through the now-traditional garbled text in the just-released trailer for Bungie's next mysterious Halo project, we noticed this:

The message is only up there for a grand total of three frames, but given the possible relationship to the real-life disappearance of British toddler Madeleine McCann last year - and the still-running international media frenzy around the tragic case - it really made us sit up and take notice.

What do you think? Is this a direct reference to the case? Or has Bungie's usual random cryptic nonsense just accidentally synchronised with its details? And if the message does relate to the McCann case, what purpose could it possibly serve (except of course to whip up more media interest around the trailer, which this story is admittedly now part of)?

Heartfelt pondering? Bad taste? Complete coincidence? Let us know what you think.


  • k1ng94 - September 28, 2008 10:27 p.m.

    I doubt Bungie would be so stupid and risk somthing like this if they already there next game or addon what ever will sell millions.
  • Jimzy - September 26, 2008 8:36 a.m.

    On we have been told many times that this is just a coincidence. It in no way has any reference to Madeleine McCann.
  • noobeater - September 25, 2008 7:51 p.m.

    there are tonnes of people called maddieout will with out doubt be nothing to do with her, people always have to make a fuss, its just coincidence at best.
  • Juriasu - September 25, 2008 7:20 p.m.

    What the hell is bungie up to?
  • thunkin1 - September 25, 2008 6:19 p.m.

    This was in the news in the UK every day for over a year and it's only recently stopped appearing. The Beckhams (I think it was them anyway) said they would give £2 million to the person that found her, the film 'gone baby gone' was only just released in england compared to america where it was released a year ago because it was about a girl called maddie that disappeared and thus bungie really should of thought of a better name for a person that went missing. While i'm talking about bungie I was annoyed how they made bungie day on the date 7/7 which was the date of the bombings in london a few years ago. How about we make a lionhead day (they're english I think) on 9/11!!!
  • Basketcase676 - September 25, 2008 3:49 p.m.

    It has to be a coincidence...i think
  • DELTA8558 - September 27, 2008 8:53 p.m.

    Still don't understand whats so important (and different) about this kidnapped kid that means the newspapers have got to report about it all the time. Besides, there are lots of people called 'maddie'.
  • conal130 - September 27, 2008 7:58 p.m.

    I have to agree with oryandymackie,there are thousands of kids who go missing in the world, and this was case made a very over the top media frenzy. But on the subject on whether or not this is a coincidence, it's a hard one to tell. This is probably a stupid idea, but it might be a plead to the kidnapper, you just can't tell.
  • lynx0174 - September 27, 2008 3:22 p.m.

    you guys make me laugh :) Talk about taking something completely out of context ! Next thing everyones gonna expect a major space age war to kick off on a ring. grow up
  • DaveyJ - September 26, 2008 2:52 p.m.

    This can't be a coincidence. How big would the chance be that "Maddie, where are you" is a random text, not referred to Maddie Mccann? The chance is too low.
  • crazyqazqaz - September 26, 2008 6:32 a.m.

    That's not even funny solideye.
  • solideye - September 25, 2008 9:33 p.m.

    maddy is in my basement. naked.
  • therealone - September 25, 2008 8:45 p.m.

    went to bungie forums, they say it's just a coincidence.
  • oryandymackie - September 25, 2008 4:03 p.m.

    Why is everyone so bothered about this ONE girl? There's millions more children out there, missing.
  • Defguru7777 - September 25, 2008 3:44 p.m.

    First! Wow. Either stunning coincidence or weird easter egg.

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