The decision to ditch subscription fees for Lord of the Rings Online is proving to be a lucrative move for MMO developer Turbine, as the company has announced that its revenues have nearly tripled since making the free-to-play transition last Fall. Back in October, the micro-transaction strategy had already doubled the game's revenues.
"We are super-pleased with how so many of our players have responded fantastically... the world feels alive and vibrant," said executive producer Kate Paiz in a TenTonHammer podcast. "This really echoes a lot of what we've seen throughout the entertainment industry in general. It's really about letting players make their choices about how they play."
Last April, Lord of Rings Online celebrated its third year of slaughtering innocent Orcs. This year, maybe Turbine can afford to throw a bigger party?
Jan 7, 2011
Lord of the Rings Online revenues double after free to play transition
Micro-transactions prove to be more precious than monthly fees for Turbine
Lord of the Rings Online becomes a free to play MMO
Fall update introducing a new price model to the award-winning MMO