Lord of the Rings Online revenues triple since going free-to-play

The decision to ditch subscription fees for Lord of the Rings Online is proving to be a lucrative move for MMO developer Turbine, as the company has announced that its revenues have nearly tripled since making the free-to-play transition last Fall. Back in October, the micro-transaction strategy had already doubled the game's revenues.

"We are super-pleased with how so many of our players have responded fantastically... the world feels alive and vibrant," said executive producer Kate Paiz in a TenTonHammer podcast. "This really echoes a lot of what we've seen throughout the entertainment industry in general. It's really about letting players make their choices about how they play."

Last April, Lord of Rings Online celebrated its third year of slaughtering innocent Orcs. This year, maybe Turbine can afford to throw a bigger party?

Jan 7, 2011


Lord of the Rings Online revenues double after free to play transition 
Micro-transactions prove to be more precious than monthly fees for Turbine


Lord of the Rings Online becomes a free to play MMO
Fall update introducing a new price model to the award-winning MMO


  • LePsycho - January 8, 2011 2:36 p.m.

    Have started playing again since the FTP transition, really like the way the Store works, definitely better to pick and choose what parts of the game I want to actually pay for.
  • alphaman - January 8, 2011 6:38 a.m.

    Months ago it was double, as it says above (by october it was double). Now it's triple. Not quite as much growth as the intial burst, but still a huge lot more.
  • NappyAfro - January 8, 2011 1:30 a.m.

    Not surprising. When it's free to play, you open up the game for everyone to play. Obviously a lot of the new users don't like playing subscriptions but they'll be more than happy to pay double the a mount for in game swag every month, especially time exclusive items.
  • rabidpotatochip - January 7, 2011 11:05 p.m.

    Months ago the news was that they switched, this news is that it appears to be one of the best things they've ever done.
  • skeletalbutton - January 7, 2011 10:51 p.m.

    I swear to god that I heard this news story a few months ago. Also, first?

Showing 1-5 of 5 comments

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