Kinect reportedly tallies 480,000 sales in first week

According to reports, Kinect sales are just about to jump over the half-million mark, just one week after it was released. Clearly there's early adopter interest in the peripheral, but will it keep up the pace?

The sales figures come from unofficial industry tracker VGChartz, and its computation of the number of copies of Kinect Adventures which have been sold. That's the game that comes packed-in with Kinect and isn't available as a standalone retail item.

If you've been listening to any sort of Xbox official at Microsoft, you know the company expects Kinect to sell through the roof. Microsoft has poured $500 million into a promotional campaign for Kinect, more than any Xbox product of the past. It also has said it wants to sell more Kinects this holiday season than any game console has ever sold in the same period of time.

So, in that context, is 480,000 all that amazing? It's nearly on par with the pace of PlayStation Move, which currently tilts the global sales scales at around 2.5 million. The Move was released in September.

VGChartz also shows that about 30% of consumers are buying additional games for their Kinect. The most popular of those is Kinect Sports, which has pulled down 142,991 copies sold, followed by Dance Central at 132,554.

When you look at Call of Duty: Black Ops, of which over 5 million copies were sold in 24 hours, Kinect is not an uber amazing sales juggernaut. It's a neat peripheral, though, and Microsoft's huge marketing budget has managed to attract some consumers' attention. It'll likely be a hit for the holidays, but it may not live up to Tickle Me Elmo proportions.

[Source: VGChartz]

Nov 11, 2010

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  • GamesRadarMatthewKeast - November 12, 2010 6:28 p.m.

    Remember that Kinect for MS is a long term strategy. MS makes all their money on actual games sold, not consoles or peripherals. The Kinect is designed to get people to buy more games and/or 360s, which leads to purchasing of more games. The games are where MS will make the real money.
  • jmcgrotty - November 12, 2010 7:08 a.m.

    In an unrelated story, 479,990 fools are feeling buyers remorse and embarrassment.
  • CurryIsGood - November 12, 2010 5:37 a.m.

  • CoryRX8 - November 12, 2010 4:39 a.m.

    @Camoxide I do think that Kinect is priced a little too high to reach wide-scale adoption in a reasonable amount of time, but $100 in profit per unit? No way. The thing has three cameras, multiple noise-canceling microphones, and a motorized base. Then you have to figure that there's a game included, so there are the associated costs with manufacturing the game and DVD case, plus the packaging for the unit, and all of the shipping costs. So no, there's no way that Microsoft is making $100 per unit. I doubt that they're losing money per unit either, but if I had to guess I'd say that they're probably breaking even. More than likely Microsoft is trying to make money by broadening the 360's market with Kinect, and not on Kinect sales directly.
  • Lionzest7 - November 12, 2010 1:37 a.m.

    lol I remember going to socal regionals last week, it was on display and free to try out. There was no line to it, and I distinctly heard some random guy walk by and say "fuck motion gaming"
  • Redeater - November 12, 2010 12:20 a.m.

    I think that given a year or two from now....maybe 3...that kinect will actually prove to be pretty usefull in games. Until that thanks.
  • AntistaChris - November 12, 2010 12:01 a.m.

    Not for me sorry, M$.
  • Camoxide - November 11, 2010 9:59 p.m.

    It cost to much. They probably make $100 on each on sold so they need to sell 5million just to cover the cost of the marketing.
  • MooseHaveFeelingsToo - November 11, 2010 9:50 p.m.

    @yasmarc: 3 million? They wouldn't even break even if they made $150 on every Kinect sold (which they obviously don't). It's probably more like 15 million.
  • PooPSock - November 11, 2010 9:43 p.m.

    @yasmarc Microsoft done goofed.
  • yasmarc - November 11, 2010 9:29 p.m.

    They have to sell like 3 million units to break even with that promotional budget..... I don't understand the thought process behind crap like that.
  • Cleanser247 - November 11, 2010 9:21 p.m.

    Wow! That's well over $72,000,000!
  • CancerMan - November 11, 2010 9:15 p.m.

    I still wonder if I'll ever have a reason to buy this
  • Fenny12 - November 11, 2010 9:15 p.m.

    I give it 4 or 5 years before you find em at thrift stores for 5 bucks, right next to the Move.

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