Indie game Afterfall: InSanity will be $1 if pre-orders reach 10 million, charity to win either way

Afterfall: Insanity developer Nicolas Entertainment Group (NEG) has launched a pre-order promotion that will either end in a major payday for the indie studio, a sizeable donation to charity, or – in the best case scenario - both. This week, the studio announced it will sell its upcoming survivor horror title for just $1 and give 10% of its revenues to charity if pre-order numbers reach 10 million by November 24. If not, NEG has pledged to donate all of the money raised to charity, and offer anyone who participated in the promotion one dollar off the game's regular price ($33.90) when it ships next month.

Got all that? Learn the hows and whys of this unique indie marketing strategy from NEG itself:

Afterfall: InSanity is being pitched as the first game in the Afterfall universe, and is being developed alongside by NEG's recently acquired Intoxicate Studios. In it, players will take on the persona of a post-World War III medical professional who must save his shelter from unspeakable horrors. Check out latest trailer below:

10 million preorders is an ambitious target, but even if NEG falls short of its goals, the studio will have still done a great civic duty and drummed up attention for a lesser known title that may have otherwise gone unnoticed during one of the most packed release months in recent memory.

At time of print, over 15,000 people have signed up to give the title a try. And while that's only 0.0015% of what NEG hopes to achieve, at least that money will be going to a good cause one way or another when Afterfall: InSanity launches for PC on November 25.

Oct 11, 2011


Games Nicolas


  • Vashed - November 5, 2011 11:50 a.m.

    Wow ^^ That game looks very nice and it's just for 1$? The problem can be reach so many preorders, but I think even if it will not work - we can donate charity organization for sure ^^
  • Linktoreality - October 15, 2011 1:53 p.m.

    So, psychiatry is the new theoretical physics? The game looks cool, and I really like their idea. I'll toss a buck their way, and I might even buy the game when it comes out, since there's pretty much no way this will actually work. Ah well. It's nice to dream :)
  • Maverik770 - October 12, 2011 7:12 a.m.

    Holy Shiz that game looks awesome! My pre-order is in! Spread the word peeps. I doubt it will ever happen but reaching that 10 million mark would be amazing! :D
  • roryking1981 - October 11, 2011 7:25 p.m.

    Come on guys, quite the nay saying and give that dollar. i know i am. Besides the charity aspect, the game actually does look good.
  • Stryde22 - October 11, 2011 4:27 p.m.

    shame about all that voice acting. not good enough to be okay, not bad enough to be hilarious. either way the rest of it looks pretty cool
  • Yaro - October 11, 2011 5:32 p.m.

    I agree, but I feel it's more in the execution and processing, they just feel out of no echoes, reverb and stuff...the voice actors are good I think...
  • NullG7 - October 11, 2011 3:58 p.m.

    I will order it tommorow, this is truly epic, not a snowballs chance in hell when the AC is broken but what the hell.
  • CombatWombat101 - October 11, 2011 2:34 p.m.

    That trailer was surprisingly cool.
  • Shadow Of Death - October 11, 2011 2:05 p.m.

    Obvious marketing tactic is obvious. Not faulting them for it, but they should have set a more realistic number. Even 1 million would be unfeasible, as like MetroidPrimeRib pointed out, Minecraft only has about a third of this studio's target of 10 million. Hell, plenty of big name releases on console don't even hit 10 million. Heck, I looked up a popular single console game, Final Fantasy X on the PS2...Sold 6.6 million copies according to wikipedia. So yeah, a marketing tactic, nothing more. We'll see how well it serves them. I am not terribly interested in this game, but if it is well received I might get it.
  • tareq - October 11, 2011 1:26 p.m.

    Bought 2 already doubt it'll reach that target. Might even buy it at full price when it comes out
  • Meltzeiferion - October 11, 2011 12:50 p.m.

    Looks like it could be a decent game, I might consider pre-ordering it too. I doubt they'll get the 10 million though, but it'd be pretty cool if they do.
  • Yaro - October 11, 2011 11:53 a.m.

    Looks like a pretty solid Dead Space clone that runs on Mass Effect engine (I mean it totally looks like ME, the faces and such). Too bad it's PC only and it releases on November...doubt it's gonna reach even 100k.
  • EroticInvisibleMan - October 11, 2011 5:30 p.m.

    PC has the lions share, but you're bang on about the timing thing. Maybe if they waited a year, or hell, chose a reasonable, achievable goal.

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