Gaming's most blatant product placement

Product placement in games is basically the best thing ever. If Mr. Pizza Hut or Johnny Nike weren’t telling us to buy their latest stuffed crust pepperoni pie or stylish sneakers, how the hell would we know what to spunk our moolah on? Games clearly have a service to shift this shi... eh, totally essential stuff on us. That's why we've thrown together the most blatant bits of cynically placed licensed tat to ever sully our medium.

Big Boss shifts Mountain Dew

Trying to sell us stuff in: Metal Gear Solid: Peace Walker

We'll kick off with the most recent example of shameful advertising that sees our beloved Big Boss sporting a Mountain Dew t-shirt. Yeah, that's just the sort of undectable ammo we want to don when we need to infiltrate highly guarded military facilites. Look, we're not going to drink this crap, so why the hell would we want to force our favourite characters to become branded by it?

Bond pwns ass with licensed bike

Trying to sell us stuff in: Everything or Nothing

Mr. Bond! How could you? And here we were thinking the legendary M16 agent could never be corrupted by the lure of shiny licensed stuff... oh. At least the product placement in this suprisingly decent 007 game is useful, coming in the form of a friggin' awesome Triumph Daytona 600 motorbike. Though admittedly, riding it while offing loads of terrorists might not be the ideal way to advertise it to a middle aged men suffering a midlife crisis.

Snake gets musical courtesy of Apple

Trying to sell us stuff in: Metal Gear Solid 4: Guns of the Patriots

Snakey boy, we thought better of you. Hasn't your old man already tried to peddle enough rubbish on us? Seriously, if it wasn't for that epic facial fur you're rocking, we'd so be willingly to cut you off. Ah well, at least Guns of the Patriots' Ipod is pretty useful. Acting as a personal med pack (provided you find hidden songs to listen to on it), we can even tune into Konami podcasts on the little device. And everyone knows there's no better compliment to lots of homicidal acts than having developers chatting in our ear about games .

Matrix dudes save humanity thanks to soft drink

Trying to sell us stuff in: Enter the Matrix

There's nothing like an energy drink to get us ready for some bullet-dodging action. Thought Neo and co's time-bending arcobatics were the result of glitches in a computer programme and a weird dude with a Santa beard? Pah. Clearly, it's all thanks to the power of some semi foul-tasting Powerade.

Big Boss (again) fights the flab while endorsing diet food

Trying to sell us stuff in: Metal Gear Solid 3: Snake Eater

Above: Oh c'mon...

Awww, man. Why Snake? Is Kojima really paying you so little to save the world from giant killer robots and psychotic chicks in skin-tight leather suits that you have to make ends meet by trying to hock us food for fat women? CalorieMate, a cheese flavoured block that debuted in Japan in 1983, is a tasty treat which helps soldiers blend into their environment seemlessly, while also increasing neck-snapping efficiency by 72%. Probably.


  • Hexateuch - April 10, 2010 5:31 p.m.

    James Bond works for MI6, not M16.
  • kaittybee - April 10, 2010 4:08 p.m.

    this is just disturbing... it's like advertizing the new marilyn manson cd in hello kitty. it just doesnt work! i never realized just how much product placement was in games, and now i dont think i'll ever be the same again... xD
  • AndyGiff93 - April 10, 2010 9:26 a.m.

    Tony Hawk's games have always had loads of product placement in. Obviously the Skating makes add to authenticity, but Nokia, McDonalds and Range Rover or whatever car make it was in one of the T.H.U.G. games is just there to make a few (or a lot of) pennies...
  • egregious - April 9, 2010 10:01 p.m.

    Pretty sure the Yakuza games have also tried to sell me Pepsi, Gatorade, a bunch of Suntory stuff, and a bottle of Jack to brush my teeth with.
  • Drumdoctor - April 9, 2010 8:03 p.m.

    Should have mentioned Skate 2. Every billboard in that game had an advertisement on it, and that was a lot of billboards too, with some being fairly large.
  • c03n3nj0 - April 9, 2010 7:40 p.m.

    I never knew CalorieMate was a real brand...
  • pin316 - April 9, 2010 1:51 p.m.

    MEtal Gear Solid: Peace Walker.....WRONG! That's actually Mountain Dew endorsing Big Boss - how could you even think it's the other way around - Mountain Dew = EXTREME! Oh, and we should all feel ok about this, as at least none of it's as bad a I, Robot...i actually burst out laughing in the cinema when the Fresh Prince busted his 'vintage 2004' sneakers on the table
  • philipshaw - April 9, 2010 10:38 a.m.

    I think Yakuza 3 gets it right, loved walking into a bar abd ordering some Jack Daniel
  • jmcgrotty - April 9, 2010 6:35 a.m.

    I accept that I am in the minority on this, but I find using real products in games adds another level of immersion to it. So far, I've purposefully typed in captchas wrong 7 times in a row and it's accepted it. Let's go for 8.
  • The_Tingler - April 9, 2010 4:29 a.m.

    Um, Zool? Cool Spot? Mick and Mack in McDonald Land? That one with Quavers and ants? I think this article should've been titled 'Gaming's most blatant product placement in the last few years'.
  • SeriousSean - April 9, 2010 12:30 a.m.

    As long is it's intellectual shit like Playboy it's all good.
  • lovinmyps3 - April 8, 2010 11:56 p.m.

    Metal Gear does have a lot of product placement. The iPod was cool though!
  • Cyberninja - April 8, 2010 10:25 p.m.

    I dont really mind the product placement after i buy the games i have no money for more stuff anyway
  • RebornKusabi - April 8, 2010 9:59 p.m.

    I played through MGS4 and there was tons of licensed crap in that game. I mean, I love that game but seriously, WHY WOULD AN IPOD STILL BE USED BY SOMEONE IN 2014!?!? I never used that item, got all of the emblems and weapons, all of that... but I never used that dumbass marketing item... [Metal Gear Solid 4] does have what I consider one of the best openings in a video game ever though so it all evens out.
  • TheManWithTheGoldenController - April 8, 2010 9:21 p.m.

    Playboy in MGS4 ftw xD
  • QWERTYCommander - April 8, 2010 9:15 p.m.

    Project 8 wasn't the only one advertising Nokia. They've been doing that since Pro Skater 4, in the form of little blimps.
  • chrisbg99 - April 8, 2010 8:51 p.m.

    What? No Pikmin 2?
  • EliaKimTheGigas - April 8, 2010 7:47 p.m.

    I cannot believe you forgot Fight Night Round 3. Being able to purchase Dodge boxing gear or having the Burger King accompany you to the ring. I thought that game was worse than all of these.
  • JoeMasturbaby - April 8, 2010 7:23 p.m.

    Dole Banana's super monkey ball 2.
  • KnightDehumidifier - April 8, 2010 6:46 p.m.

    I still think it is funny that in the current-gen Bionic Commando was advertising for Tricell. Then again, in any once-thriving metropolis is rampant advertising for Nvidia.

Showing 1-20 of 31 comments

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