There was a moment during Microsoft's Xbox One press conference where the legitimate question had to be asked: "Is that the weird guy from Destiny?" And then, "Why is that guy from Destiny holding dog tags?" And then, "God, wouldn't that be funny if that were actually, like, Master Chief under that tattered Destiny cloak?" And then, "No seriously, what's going on?" And then, "I mean, that's not Master Chief. Why would Master Chief wear a cloak? He wears armor, there's no sand or wind or pollen or sun or whatever getting in." And then, "Really? REALLY?"
Runner up: Mario cosplaying as a kitty