Call of Duty: Black Ops faces many challenges

With the Infinity Ward ranks in disarray, Activision has seen fit to promote its most trusted platoon to the frontlines. Can Call of Duty: Black Ops turn the emerging battle for wartime supremacy on its axis? And, more pertinently, how does one follow Modern Warfare 2? There goes the fear. Talk to developers Treyarch about pressure and they respond with how it is “welcomed”; “embraced” even. To the outsider looking in, it doesn’t look like an outfit with the weight of the world on its shoulders. It looks like one that’s ready to rewrite history.

Despite Treyarch’s cool exterior, however, there’s no question that Black Ops will be a watershed moment for the Santa Monica-based studio. The tumultuous events at Infinity Ward (which has seen a sizeable exodus of top creative talent in acrimonious circumstances) has propelled Treyarch (previously known as Activision’s ‘other’ Call of Duty specialist) right into the frontline of public visibility – right into the line of fire, if you will. If Black Ops fails to vault over the ludicrously high bar set by Modern Warfare, then does Call of Duty, as a triple-A franchise, even have a future? It’s do or die. The battle lines have been drawn.

It is unfair to continuously drag Infinity Ward’s woes into the equation, however. Activision had begun unscrewing the suppressors that had drowned out Treyarch’s fire long before Modern Warfare 2 reached the shops. Prior to Black Ops, Treyarch was seen as the workhorse in Activision’s stable, turning around Call of Duty games with incredibly tight deadlines, while simultaneously working on projects such as Spider-Man 3 and Quantum of Solace. This changed after the critical success of 2008’s World at War, which convinced Activision to re-purpose Treyarch as a pedigree studio. “In 2008, we had three separate teams working on three separate games,” explains Community Manager Josh Olin. “Now, the entire studio is focused on Call of Duty. However, they are still broken up primarily into three autonomous units: Single-player, Multiplayer and Co-op. This results in familiar team structures, but each component of Black Ops has many more resources and personnel assigned to each.”

The difference this extra breathing space makes to the in-game quality cannot be underestimated, as Treyarch’s Studio Head Mark Lamia recalls: “We completed this level called the Slaughterhouse at the tail end of last year. After looking at it, I had to tell this group of people who had worked so hard on it for months that it was good, but not good enough; that we were going to revisit the entire thing. The design was good, but I didn’t feel it had the level of emotional attachment I wanted it to have. In previous years, with deadlines as they were, we didn’t have that option – we’d have to leave it as it was. But we don’t have to now, with where we’re at, with where we can afford to be – and what we should be.”

Tales of scrapped levels can quickly mutate into visions of upturned tables and beetroot-faced execs if left unchecked; Lamia suggests however that all the pressure on the studio is self-inflicted. “There has never been an email from Activision saying ‘you guys have to step it up’. All the pressure has come from within as we strive to push forward. Call of Duty has to prove itself again with every release – all top gaming brands do.”

Of course, there is little doubt that with an expanded team, Treyarch will be able to come up with the goods in terms of making a balanced, action-packed shooter – with two full Call of Duty games already under its belt, there are no other developers out there so finely attuned to what the series is all about. Of more interest is how they approach a time period of their own choosing after living off World War II scraps for so long. “We still think World War II is awesome,” says Lamia, putting a hell of a lot of trust in us to not quote him out of context. “But a new setting inspires new ideas and new stories that we can tell in Call of Duty’s cinematic style.”

The setting in question is the Cold War period, a time in history that Olin describes as a “fertile” ground for game-making. “Not many games have covered this time period, and none to my recollection have covered the Black Ops teams in the manner we are. During the Cold War, there were many hot conflicts and deniable operations taking place by both superpowers that nobody knew about. These missions were often times way behind enemy lines, in the face of what would appear to be insurmountable odds. That’s just crying out ‘Call of Duty!’”

He’s right, you know. Another man who agrees is Major John Plaster, a highly decorated Vietnam veteran who served in the Studies & Observations Group (SOG), leading recon teams in Vietnam, Laos and Cambodia. Plaster, Lamia tells us, was already familiar with Call of Duty, having seen his grandson play World at War (the Zombies mode, since we can tell you’re curious), and was eager to lend his expertise to Treyarch’s team.

 “Listening to his experiences was very sobering,” recalls Lamia. “Hearing about what he did, what the people who didn’t make it back did... it was powerful stuff.” Powerful stuff indeed – so it’s time for the old chestnut to be wheeled out: how does he feel about his experiences being turned into idle entertainment? “He says that he gets why people would want to play it – it’s exciting material,” replies Lamia. “If it inspires the player to learn about the conflict, then he sees that as a good thing.” There’s an element of personal gain for the veteran, too. “Until now, he wasn’t able to talk about the things that have happened. He faced death countless times and no one knew about it. This is a way for him to be recognized for all the things that he’s done.”

“Working in this fresh new timeframe,” adds Olin, “has afforded us the opportunities to make some really great gameplay mechanics that the Call of Duty player is really going to love – such as changeable ammunition types, unconventional weaponry. What we learned from veterans like Major John Plaster played perfectly into the core concepts of great FPS action shooters. One story he told us was about the armories a SOG team would walk into. They literally could pick and choose anything they wanted for their load-out – whatever the mission required. They were the experts; nobody was going to question them. At Treyarch, we’re scratching our heads thinking ‘Hmmm, this sounds exactly [the sort of thing that] gamers would love!’”

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  • presc1ence - July 17, 2010 6:49 p.m.

    As long as the stupid leaning mechanic, that they like to talk abotu doesn't show upo then it MIGHT be OK. Seriously I remeber the treyarch cod that had ti on the ps2, it was the most laughably unplayable game ever! TBH i think the series will die a death now, as everyone know the GOOD cods were IW and the sucky ones were treyarch!
  • jakenatr12 - July 15, 2010 11:20 p.m.

    Cmon people mwf2 wasnt that bad... the multiplayer had a few problems but it was at least a half decent game. Hopefully Black ops can surpass this world renowed pre-quel... and lol oryandymackie
  • JADENkOTOR - July 15, 2010 8:43 p.m.

    I play CoD quite a bit but that doesn't change anything I said. It will sell millions... The campaigns blow and each one is the exact same experience as the rest with different weapons... Do you disagree with that? If you want to play I own all from CoD2 on... My gamertag is my username
  • gmcb2011 - July 15, 2010 5:27 p.m.

    @JADENkOTOR: Do you hate fun? I mean, do you really hate a series so much that you feel the need insult everything about it? True, it has a huge fanboy base that are too blind to see that MW2 really was not good, but Call of Duty in general is still a very fun and rewarding experience (if they get rid of killstreaks that just BEG for camping).
  • JADENkOTOR - July 15, 2010 3:43 p.m.

    This game won't fail as every little kid on earth will go out and get it day one... It also won't fail because it will be the exact same game as every CoD before it, just with a few different guns mixed in. The story will blow, it will sell millions, and tiny CoD junkies will play the multiplayer for the next year... rinse and repeat.
  • Zanthis - July 15, 2010 1:59 p.m.

    My interest is now piqued. I'll have to keep an eye on this.
  • HonestGuy - July 15, 2010 1:38 p.m.

    Wish them luck guys! remember, if the games sucked, it's not only their lost in sales, it's also our lost in the opportunity to have another great title of a game. :)
  • fanboypcs360 - July 15, 2010 12:13 p.m.

    @mdhammer that friendly/angry faced(depending what screenshot) guy looks like he could be captain price of this game and also have a moment where he is about to die and your jaw will drop in shock. now if only he could grow a mustache...
  • oryandymackie - July 15, 2010 10 a.m.

    'Many challenges'? With the amount of dodgy dealing going down at Activision, you could probably actually set a CoD game there...
  • lovinmyps3 - July 15, 2010 9:56 a.m.

    I'm really interested in this because of the time period. Much more interesting than "modern" war(fare).
  • Tronto13 - July 15, 2010 8:43 a.m.

    @liekmudkiepz8 how can you say this CodD games are terrible if you have never played one?! i agree with @MDhammer i cannot remember a sinle character from WaW. IW just has that something extra over Treyarch. I liked WaW for a single player campaign but the multiplayer just didnt do anything for me. I think the only reason people loved it so much was for zombies, as i have never really been a fan of zombie games there was no pull for me. Ive got my fingers crossed for BO though.
  • jakery22 - July 15, 2010 8:18 a.m.

    @ MDhammer, what about Sergeant Reznov. He was epic. :L. And i can't wait for this game, it looks briliant, and hopefully shall be great to play. :D.
  • Timtimhuthut - July 15, 2010 5:35 a.m.

    I hope that instead of treyarch failing, they make the series good again. Don't get me wrong i played the hell out of CoD4, WaW, and MW2. I loved CoD4, and WaW and MW2 had those moments where they felt the same for me, just in a different era. Except in WaW i never got into a match where the game was excruciating to play because of some glitches/mods. But i wish the best of luck to Treyarch, and i seriously hope they deliver something refreshing to the multiplayer.
  • skynetiscoming - July 15, 2010 3:33 a.m.

    @liekmudkiepz8 Why would you hope a game to fail when it could redeem itself (in your mind), and be fun to play? Would you rather laugh at a failed game and get some kind of weird pleasure from that than see a game make millions of people happy? @vektote Something about that is very profound...
  • DaCunt - July 15, 2010 3:12 a.m.

    If they can fix all the problems that made mw2 a glitch filled mess I might buy
  • vekrote - July 15, 2010 2:24 a.m.

    @liekmudkiepz8 It's kind of hard to take you seriously when your name is liekmudkeips, but i, for one, hope this game does not fail in the least bit at all. Treyarch is a wonderful game studio that is very close to its fans; they listen closely to the community and are always looking to improve thier games, unlike Infinity Ward, which seems to believe that there is no room for improvement at all and has almost always managed to make at least half of its fanbase mad at one point or another. I don't want to sound biased, because I'm not. If this game fails, Treyarch will most likely fade into oblivion, never to make another game again, and in a world being clouded over with party games and increasing amounts of "z" pluralization, every 'true' game studio left is a beacon of hope in an otherwise bland gaming world. I hope this might have altered your views at least a little, but if not, it is none of my concern. You are entitled to your opinions, and me to mine, but please, give your opinion a second thought...
  • sed598 - July 15, 2010 2:21 a.m.

    @liekmudkiepz8 The only cod that was overrated was mw2 and it was terrible cod world at war was my favorite personally and i say trey arch is really stepping up there game for this one.I hope there is a beta for multiplayer it better not end up like mw2's multiplayer its just terrible
  • FNG - July 15, 2010 2:14 a.m.

    I like how he said "with two full Call of Duty games already under its belt, there are no other developers out there so finely attuned to what the series is all about.", even though Respawn Entertainment is filled with the same people who created the series and made it popular.
  • liekmudkiepz8 - July 15, 2010 1:59 a.m.

    I REALLY hope this fails, cod is really overrated. Every time I log into xbox live at least 3 quarters of my friends are playing cod. I have never bought a cod game and never will, I would rather support better games. (I really hate people who continuously say cod is the best game/franchise ever.)
  • Cwf2008 - July 15, 2010 12:47 a.m.

    @HotCyder: Now that would be epic!!!