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Blizzard: Diablo III will steal WoW players before Titan MMO

The trouble with being Blizzard is any new game it makes is bound to steal some thunder from World of Warcraft, the very game that made Blizzard an online powerhouse to begin with. And while Blizzard's upcoming Titan MMO looks to be the biggest threat in this regard, studio co-founder Frank Pearce believes Azeroth is in danger of losing some of its adventurers even sooner to Diablo III.

In his interview with Gamasutra, Pearce was asked to predict the degree to which Blizzard's far-off Titan project would impact WoW's subscription base. Reflecting on the company's more immediate release, he said, "I think even a shorter-term concern is whether or not we might see cannibalization of WoW players from Diablo III when we launch it, because it's a similar type of experience. Not exactly similar, but it's that RPG feel."

Pearce argued against the misconception WoW leaves little room for success in the MMO space, saying players' appetites far exceeded the amount of content currently in the market. Addressing concerns there are simply too few of these die-hard online gamers to go around, he added, "If you make a great game experience that's really awesome, there's always more room in that market." Inspiring words, but great gameplay doesn't imply great sales.

Earlier this month, Blizzard expressed even loftier expectations for its aforementioned Titan MMO, predicting it will eclipse WoW soon after the game's reported launch in 2013. No release date has been set for Diablo III, but it's conceivable Blizzard will have three different online worlds vying for dominance. Acknowledging this, Pearce added, "It's better we cannibalize them ourselves than let someone else do that, because if we cannibalize them ourselves, they're still a Blizzard customer."

[Source: Gamasutra]

Mar 21, 2011

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5 comments

  • hllywd212 - March 22, 2011 1:08 a.m.

    Cataclysm will lose its luster after awhile anyway. I doubt they're really upset by the loss in WoW subscriptions, those people were inevitably going to leave. Diablo 3 has always had me, and besides, there are still thousands of people that play Diablo 2 everyday. I would say that success eclipses WoW on a certain level.
  • redinsanity - March 21, 2011 11:41 p.m.

    OK, I get the "their still a Blizzard customer" bit, but its in a totally different regard in terms of Diablo 3, its one purchase for 59.99 and it has free online, at least I hope it does, while WoW and "Titan both require the initial purchase and then monthly subs, so I would push more toward those if I was them. Dont get me wrong though, D3 is gonna fatten their bank accounts quite a bit, but not as much as their MMO's. Unless Titan turns out to suck.
  • CaptCOMMANDO - March 21, 2011 9:51 p.m.

    Wow! Blizzard/Activision has got some balls! 'We really don't care if some sales decrease from our other games by releasing more, there still OUR games.'
  • BadLadJon - March 21, 2011 8:44 p.m.

    WoW is getting quite stale, even afer the new exspasion, WoWs already lost me to diablo 3 ;P
  • Hullonotna - March 21, 2011 8:39 p.m.

    That is quite a problem for Blizzard. They need to make great games in order to stay popular but every game released hurts their sales for WOW. Only a company like Blizzard can complain about such problems.

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