Amazing photo of a real hedgehog wearing Sonic's shoes will make you say 'awww'

The journey into work this morning was especially miserable. The weather a depressing funeral cocktail of grey and wet, and the train even more broken and slow and full of people than usual. Heavy sighs and despair all around. But then - what's this? - a ray of sunshine breaks through the window of my monitor and fills my heart with joy and happiness and beautiful feelings. Today, I thank the internet for cheering me up with this picture of an actual real hedgehog wearing Sonic the Hedgehog shoes:

Above: Awww

Although this hedgehog is casually sporting Sonic's trademark red and white footwear like it's just a normal day at the office, it's wearing them for the special purpose of highlighting the plight of Britain's hedgehogs. Numbers of the prickly mammals are dwindling and the People's Trust for Endangered Species fears that if the hedgehogs aren't helped, their entire existence could be under threat. The Daily Mail has the whole story.

To help raise awareness of the potentially grim future facing Britain's hedgehogs, Sega created a dedicated road crossing for some snout-faced balls of cute. The photo opportunity stunt conveniently coincided with this week's release of Sonic Colours. But still, raging cynicism aside, if Sega hadn't put Sonic shoes on a hedgehog, I would never have known that our brave little hogs of the hedge are in such perilous danger.

Above: Sega's temporary hedgehog crossing in Twickenham, London. Mrs Tiggy Winkle was unavailable for comment

And, just to clarify, I did get in touch with Sega and they confirmed that the hedgehog-wearing-shoes picture is genuine and not a photoshop job. Apparently the animals used are publicity hedgehogs and are trained and tame and had a lovely time. Which is good to know.

Anyway, hedgehogs - Britain would be rubbish without them and they look good in shoes. Also, Sonic Colours is out tomorrow.

November 11, 2010




  • rabidpotatochip - November 16, 2010 4:18 p.m.

    For even more awww I ran it through SoCuteURL and got the following:
  • The_Tingler - November 12, 2010 6:10 a.m.

    @CoffeeForTheAdmiral: I would.
  • mattchew86 - November 11, 2010 7:03 p.m.

    This is a smart way to get the point across. I mean, how often do we see hedgehog wearing frickin awesome shoes?
  • CoffeeForTheAdmiral - November 11, 2010 6:42 p.m.

    Do the shoes enable the hedgehog to cross the road at blinding speed, then? Is the hedgehog forced to amass a group of colorful animal buddies and then do some platform jumping? DOES HE HAVE TO KISS HUMANS?
  • nomnom52 - November 11, 2010 6:16 p.m.

  • SonicX_89 - November 11, 2010 5:35 p.m.

  • crazyer - November 11, 2010 5:11 p.m.

  • ventanger - November 11, 2010 5 p.m.

    Although I can understand the possibility that the hedgehog population is dwindling, their best evidence is that there's LESS hedgehog roadkill. Not exactly a perfect standard of measurement. And if the hedgehogs really can no longer survive their changing environment, humans should make an enclosed habitat to protect them, not cripple our own agricultural advancement. But hey, that's just my two cents.
  • ithurtstopoop - November 11, 2010 4:50 p.m.

    They didn't paint one of em blue? what a wasted oppotunity.
  • 510BrotherPanda - November 11, 2010 4:35 p.m.

    OH!!! You brought up one of my favourite Beatrix Potter stories ever, Matt! That magical prickly laundrywoman is something special, I think.
  • Clovin64 - November 11, 2010 1:12 p.m.

    Britain would be nothing about Hedgehogs. Lets all just forget about crappy polar bears for now and focus on saving these cute little buggers.
  • humpiedumpie - November 11, 2010 12:50 p.m.

    Poor hedgehog :( still funny though
  • Redeater - November 11, 2010 12:49 p.m.

    Wow that does not look fun for the hedgehog at all! lol

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