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Activision to get its music gaming groove back with Dance Hero

Activision may no longer have “those kind of feelings” for guitars and turntables, but new information from inside the company suggests the publisher is eager to get in on the dancing craze with a new motion controlled music franchise entitled Dance Hero.

According to unnamed sources (are they ever named?) at Kotaku, Activision is putting to use its 2008 'Dance Hero' trademark filing by adding a dance-themed offshoot to its 'Hero' line of games. Details are slim, but as the name suggests, Activision is likely looking to capitalize on the extremely lucrative motion controlled dance genre recently made popular by the likes of Ubisoft's Just Dance series for Wii and Harmonix's Dance Central for Xbox Kinect. 

Some of the songs said to be featured in Dance Hero include The Prodigy's “Out of Space,”Timbaland's “The Way I Are,” Afrojack's “Take Over Control” and Jay Sean's “2012”. I'd be lying if I said I was familiar with any of these, but to be fair, I'm more of a Flail-Around-to-Alternative-Rock Hero fan anyways.

There is no release date or specific console information for Dance Hero, but now that all major systems are equipped for motion sensing, our best guess is that Activision will be employing its “make wads of cash on every conceivable platform” strategy, then possibly overdoing it and ultimately sending the series to an early grave. But hey, maybe not!

[Source: Kotaku]

Mar 8, 2011

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16 comments

  • TruckThunders - March 8, 2011 6:18 p.m.

    Are they serious? This is just hilarious to me.
  • CoryRX8 - March 8, 2011 6:23 p.m.

    Great... poor Harmonix is practically forced to abandon the band genre because Activision milked the market dry, then as soon as they find a new direction with Dance Central, Activision follows in an attempt to milk that genre dry too.
  • HereComesTheHypeTrainCHOOCHOO - March 8, 2011 6:30 p.m.

    Why do people always forget that Harmonix pumped out almost as many music games as Activision Blizzard did in the same time frame? They killed that genre together. Harmonix was (and still is) far from innocent.
  • doominatorx6 - March 8, 2011 6:58 p.m.

    Hmm. At first I was confused that they stopped Guitar Hero for THIS, but I think I figured it out: Activision wants Harmonix DEAD. Why, I can't say, but it's definately the case. That or there's this strange new market for "dancing games" that I'm unaware of.
  • ExcessGiraffe - March 8, 2011 7:03 p.m.

    Activision are very publicly and very stupidly killing themselves.
  • Redeater - March 8, 2011 7:45 p.m.

    Have they not fucking learned anything??
  • Shagnasty - March 8, 2011 7:48 p.m.

    "The Way I Are" Aaaaaah blacks.
  • CoryM1134 - March 8, 2011 8:37 p.m.

    I don't want to live in this world anymore.
  • garnsr - March 8, 2011 9:33 p.m.

    I could let Activision off if they seemed to learn from destroying so many studios, but if they really head down this path again they really are insane and most likely evil.
  • ChiefLethal - March 8, 2011 10:54 p.m.

    Really? No, seriously. Really? Activision is the gaming equivalent of a black hole.
  • OneEyedGoon - March 8, 2011 11:41 p.m.

    facepalm.
  • soulreapermarco - March 8, 2011 11:52 p.m.

    So much fail.
  • D0CCON - March 9, 2011 12:53 a.m.

    Harmonix creates Guitar Hero. Activision takes over and does nothing new with it (actually making it worse in the process). Harmonix decides to try something new (AGAIN! Since a full band experience, multi-part harmonies, new instruments, and pro guitar weren't enough) and Activision decides to copy THAT as well. Bet you they do absolutely nothing new with it. Activision might as well be called the Gameloft of consoles, except Gameloft actually makes really good ipod games while Activision lost its edge years ago. PS: I know that the keyboard and pro guitar weren't huge successes, but it's innovation I'm talking about, not whether or not something takes off in the media.
  • Triscuitable - March 9, 2011 3:05 a.m.

    Activision wants every company they own dead, save Sledgehammer and Treyarch. Possibly Bungie, but they can't exactly rule them like Stalin. In other news, I just made a communism joke.
  • Bri77777 - March 9, 2011 3:36 a.m.

    No.Noo.NOOOOO! WHAT HAS SCIENCE DONE?
  • Spybreak8 - March 12, 2011 5:41 a.m.

    Haha picture the Tommy Boy scene where Farley is dancing in gasoline singing I'm a Maniac, Maniac!

Showing 1-16 of 16 comments

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