Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Xbox Series X and controller.
Hardware Project Helix "might be Microsoft's last attempt to make their hardware business work," analyst suggests
The lighthouse looks at a twisting tree in Keeper
Games Best Xbox exclusives you need to own
games like Resident Evil - Bioshock
Games Ex-Square Enix exec says "every AAA single player game since Bioshock" is the same, while Roblox evolves "like Tiktok"
best Xbox One games
Games The best Xbox One games of all time
Xbox Gamescom 2023 logo featuring a stylized city skyline in green
Games Xbox will be "sunsetted" under new CEO, co-founder expects: "Her job is going to be as a palliative care doctor"
Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop.
Xbox The next-gen Xbox is basically being pitched as a Steam Machine rival
Xbox Series X
Xbox Microsoft CEO says "we'll always" keep investing in gaming amid Xbox's announcement of mysterious Project Helix
Leon Kennedy, wearing a black leather jacket, checks his watch in a hospital waiting room in Resident Evil Requiem
Resident Evil I own 23 Resident Evil figurines, and I'd still rather buy Requiem's amiibos instead of a $300 statue
Highguard character in purple and black armor
FPS Games "There's no way this will flop": Laid-off Highguard dev says internal sentiment was high "but then the trailer came out"
Halo
Games Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo"
A woman in a space helmet stares at something off the screen in Arc Raiders
Action Games "I think it's going to be the next big thing": As Marathon's launch looms, will Arc Raiders' success help or hurt Bungie?
Highguard character in leather armor holding a rifle
FPS Games Highguard was "doomed," says indie veteran, and "now you have a developer still unable to believe they made a bad game"
Steam Machine with beige backdrop and sad face on front made from closed bracket and colon.
Games "I could see $1,000": Steam Machine is "a PC with console benefits," analyst says, "next Xbox" will be "just like it"
Clair Obscur: Expedition 33 screenshot of Verso, a man with black hair with white streaks running through his fringe
RPGs After Clair Obscur: Expedition 33's divisive Best Indie TGA win, publisher's CEO admits the J'RPG is "blurring the line"
Halo Infinite Season 2
Xbox Xbox is not "dead" after CEO change, says original co-founder, but "seeing it struggle and being unable to act is hard"
  1. Games
  2. Action

The Xbox One doesn't need self-publishing indies

Features
By Lucas Sullivan published 26 May 2013

Don't be too quick to judge

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

In the race to accrue the good will of gamers as they transition into the next-gen, Microsoft seems to have shot itself in the foot. I too was aghast that the hour-long Xbox One press conference only had room for a handful of triple-A titles, and even those seemed to take a backseat to TV connectivity and voice-recognition wizardry. So when I read that the Xbox One won't allow self-published games, I hopped on the bandwagon with those who assumed Microsoft was giving the finger to every indie dev out there. But this might not be the greed-fueled, visionary-crushing move you think it is.

I'm not saying that it can't possibly hurt the Xbox One's potential in the long run. The assumption is that Microsoft, which used the XBLA platform to promote many an indie game in past years, is turning its back on the studios who could be making the next big thing in the form of a console downloadable. And without daring, innovative projects to challenge the oft-formulaic nature of big-budget sequels, gaming would crawl forward at a snail's pace. What I am saying is that you ought to reserve your judgments, because only time will tell if this is the Xbox indie extinction event that people seem convinced of. Microsoft--more specifically, Microsoft Studios--has yet to show its hand.

The uncertainty for what lies ahead is just that--uncertainty, where neither good nor bad convictions make much sense. "Just because Microsoft hasn't opened up their platform to be a free-for-all app store, doesn't mean they aren't going to continue courting indies, funding projects, [and] supporting the community," says Michael Wilford, studio director at Twisted Pixel Games. Twisted Pixel is now a part of Microsoft Studios, so take Wilford's comment with a grain of salt. But without the support of Microsoft Studios in years past, oddities like The Maw or 'Splosion Man might've never made it into the limelight.

You may like
  • Halo: Combat Evoled screenshot showing a grunt running away from an explosion in the sand The head of Xbox Game Studios on Developer Direct reveals, multiplatform strategy, and hard lessons learned from 2025
  • Xbox year in review 2025 featuring Kai from Avowed 2025 proved Xbox is trading exclusivity for a multi-platform future
  • Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop. The next-gen Xbox is basically being pitched as a Steam Machine rival

Christian Meyer, a designer at Capybara Games whose works includes Might & Magic: Clash of Heroes and Superbrothers: Sword & Sworcery EP, has a refreshingly diplomatic stance on the matter. "The impression I have about the Xbox One is that Microsoft isn't ignoring indies, they just haven't gotten around to thinking about them specifically," says Meyer. "Their reveal conference seemed very focused on making a big splash outside of the game space...[but] I'm sure that, in time, we'll hear about Microsoft making a big push to court indies to the Xbox One."

Turning the Xbox One marketplace into a gated community flies in the face of recent efforts from Nintendo and Sony. The Wii U supports the Unity engine and common programming languages like HTML5, while Nintendo's eShop lets developers set their own prices and patch their game free of charge. With the PS4 on the horizon, Sony is making a huge push to be as inviting as possible to indie developers. The newly minted Indie Games section of PSN provides a showcase for the little guys, and the Pub Fund program gives indie studios funding in exchange for timed exclusivity.

But Microsoft has already tried--and ultimately failed--to enable the self-publishing route. Though the 360's Xbox Live Arcade prohibited self-published games, any and all were invited to try their luck in the Xbox Live Indie Games corner of the marketplace. This seemed like a win-win scenario for everybody: developers could get their product on a widespread platform with minimal costs, while gamers could choose from a wide variety of unique, affordable experiences. Sadly, the reality was a jumbled, unorganized mess that exposed flaws in the idea of an indie free-for-all on consoles.

Self-publishing is a gamble. At its core, the idea behind self-publishing is to cut out the middleman--in this case, a video game publisher. The risk is your initial investment; with no company at your back, there's no one to shoulder the costs of developing your game. You also have to do all the promotional legwork yourself. Rewards come in the form of earnings--that is, you keep a much greater percentage of what you make. Money is the bottom line, because even the most avant garde developer needs to turn a profit if they want to sustainably make games for a living. XBLIG should've offered indie devs a chance to get that first foothold in the climb to industry success.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

In short, it didn't. Instead of promoting creativity and diversity, XBLIG devolved into a dumping ground, where quality games got buried beneath dating sims, Minecraft clones, remote-controlled screamers, and Avatar dollhouses. Thomas Steinke, owner of DigitalDNA Games and one of the few XBLIG success stories, has discussed at length how Microsoft's previous self-publishing system created such a toxic indie environment over time. "By putting your game up in front of millions of people, especially with something quirky and a catchy box, you could easily get a few thousand dollars," said Steinke. "If you were savvy, you realized that you were far better off making a 'Crapplication' every two weeks and getting $2000-$5000, than spending two years on a project and getting incrementally more."

The XBLIG annex of the marketplace will be no more on Xbox One. Talking to Eurogamer, Microsoft corporate vice president Phil Harrison explained that "with Xbox One and the new marketplace...we don't make a distinction between whether a game is a 50-hour RPG epic or whether it is a puzzle game...[they're] just games." Rather than relegate indies to a poorly curated hodgepodge, as with XBLIG, Harrison says that the new marketplace will use "search, recommendation, what your friends are playing, [and] game DVR" to you help you discover the indie games that would most appeal to you.

Word of mouth has always been the most powerful ally to an indie developer; without it, I would've struggled to sift through the XBLIG trash heap to find gems like VolChaos, Escape Goat, and WizOrb. With this new marketplace algorithm, the hope is that the indie cream will still rise to the top by simulating word-of-mouth renown. "We don't give up the ability to put a spotlight on the products that we think are going to be exciting to our user base," states Harrison.

You may like
  • Halo: Combat Evoled screenshot showing a grunt running away from an explosion in the sand The head of Xbox Game Studios on Developer Direct reveals, multiplatform strategy, and hard lessons learned from 2025
  • Xbox year in review 2025 featuring Kai from Avowed 2025 proved Xbox is trading exclusivity for a multi-platform future
  • Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop. The next-gen Xbox is basically being pitched as a Steam Machine rival

If this renovated marketplace is as new and improved as Harrison claims, then Microsoft Studios will hold the power to vault indies onto center stage. In order to compete with Sony's Pub Fund, the Microsoft-owned publisher will need to make just as strong an effort to court indies to release their game on the Xbox One. Their next-gen endeavors have yet to be revealed, but their track record is full of impressive, hand-picked games which they helped finance and highlight.

Mark of the Ninja, Pinball FX, The Dishwasher, Dust: An Elysian Tail, Castle Crashers--all indie standouts, all made possible in part through funding from Microsoft Studios. It's too early to count Microsoft out of the indie game, because if their endeavor to promote excellent indie games becomes even stronger on the Xbox One, there will be nothing to fear.

When I read what bigger indie developers have to say about the Xbox One on Twitter, I can't shake the feeling that the people who "made it" are complaining about the lesser profit prospects of the Xbox One. I can't blame them, either; why make games for a system that pays them less for their hard work? But these are the developers who have already found success in the indie community--they've graduated away from being the studios that desperately need help getting their games attention. If Microsoft Studios takes pains to find and support the next wave of quality indie studios, then the future for a thriving indie scene on Xbox One is not in danger. For right now, all we can do is wait and see.

You know that kid at parties who talks too much? Drink in hand, way too enthusiastic, ponderously well-educated in topics no one in their right mind should know about? Loud? Well, that kid’s occasionally us. GR Editorials is a semi-regular feature where we share our informed insights on the news at hand. Sharp, funny, and finger-on-the-pulse, it’s the information you need to know even when you don’t know you need it.

CATEGORIES
Xbox Xbox One Platforms
PRODUCTS
Dust: An Elysian Tail Castle Crashers The Maw 'Splosion Man Might & Magic: Clash of Heroes Mark of the Ninja
Lucas Sullivan
Lucas Sullivan
Social Links Navigation

Lucas Sullivan is the former US Managing Editor of GamesRadar+. Lucas spent seven years working for GR, starting as an Associate Editor in 2012 before climbing the ranks. He left us in 2019 to pursue a career path on the other side of the fence, joining 2K Games as a Global Content Manager. Lucas doesn't get to write about games like Borderlands and Mafia anymore, but he does get to help make and market them. 

Read more
Halo: Combat Evoled screenshot showing a grunt running away from an explosion in the sand
The head of Xbox Game Studios on Developer Direct reveals, multiplatform strategy, and hard lessons learned from 2025
 
 
Xbox year in review 2025 featuring Kai from Avowed
2025 proved Xbox is trading exclusivity for a multi-platform future
 
 
Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop.
The next-gen Xbox is basically being pitched as a Steam Machine rival
 
 
Arc Raiders automaton medical vendor Lance
Arc Raiders and The Alters would have been my GOTY picks, until I discovered the depressing thing they have in common
 
 
Team Fortress 2 Scout in a hat and headset smiling
PC gamers and Steam customers are "a really bright spot" as the games industry struggles with prices, analyst says
 
 
Peak screenshot showing four climbers scaling a mountain. GamesRadar+'s best of 2025 logo can be seen in the top right-hand corner
From Dispatch to Spilled and Peak, covering indie games every week in 2025 has been packed full of welcome surprise
 
 
Latest in Action
Kratos approaches Aphrodite's bedchamber in God of War 3
"The God of War sex mini-games were designed by women," which is why Aphrodite's bed looks "like a labia"
 
 
GTA 6
Some of GTA 6's big ideas are likely hiding in GTA 5, ex-Rockstar dev predicts – and you can look at GTA 4 to see why
 
 
Screenshot from Ratcheteer DX, showing a GBC-style cave with four pixelated characters finding warmth around a fire.
The Legend of Zelda-esque game mimics the GameBoy to GameBoy Color transition, goes from retro handheld to PC and Switch
 
 
Musashi examines the oni gauntlet with a confused expression in Onimusha: Way of the Sword
Not content with stopping the avalanche of AAA games Capcom teases even more unannounced games before April 2027
 
 
A crop of the MindsEye key art for a review header
"Overwhelming evidence of organized espionage": MindsEye CEO blames launch on "corporate sabotage" amid more layoffs
 
 
Castlevania: Belmont's Curse
Castlevania: Belmont's Curse "is not a roguelike or roguelite game" despite the developer's Dead Cells heritage
 
 
Latest in Features
Underside of Alienware 16 Area-51 gaming laptop with glass viewing window and RGB fans
We could get a shock when 2026 gaming laptop prices are unveiled, here's what you need to know about buying this year
 
 
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
 
 
Mario gadgets, accessories, and games on a blue background
The ultimate Mario Day starter pack, kit up for the plumber's big day
 
 
Glen Powell as Becket in How to Make a Killing
How to Make a Killing is Glen Powell's latest mid-budget movie, and I hope he never stops making them
 
 
Jensen Huang next to AI robot on stage at GTC 2024
Nvidia's CEO says "we created the modern video game industry," but all its push into AI upscaling has done is destroy good game optimization
 
 
Cillian Murphy as Tommy Shelby walking in Peaky Blinders: The Immortal Man
Peaky Blinders: The Immortal Man ending explained: does Tommy Shelby die and will there be a new season?
 
 
LATEST ARTICLES
  1. Battlefield 6
    1
    "The fundamentals of FPS should drive our decision": Battlefield 6 designers say developers have a "responsibility" to make games intuitive
  2. 2
    "The first track spoils the whole game": Clair Obscur Expedition 33 devs confirm they were filling your ears with spoilers the entire time
  3. 3
    The Super Mario Galaxy Movie reveals Donald Glover as the voice of Yoshi and more new casting in a star-spanning trailer that sends the entire Mushroom Kingdom to another planet
  4. 4
    Reacher star Alan Ritchson says season 4 is coming this year: "It's by far the best season we've had yet"
  5. 5
    Clair Obscur Expedition 33 took inspiration from a surprising anime - Soul Eater creator's Fire Force: "Because it was a JRPG, we tried to find a mix"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...